Social Media Marketer / Social Media Manager and Content Creator — Aesthetic Clinic

We're hiring one person to own the full loop for an aesthetic clinic's social presence — from the strategy behind it, to the content that fills it, to the design and video that make it stop a scroll, to the paid campaigns that turn attention into booked consultations. This role blends five things most agencies split across five people: social media management, content creation, social media marketing, graphic design, and video editing. If you can do all five at a solid level, this is built for you. Social Media Management -Own the day-to-day: publishing schedule, content calendar, platform upkeep across Instagram, Facebook, and TikTok -Monitor and respond to comments, DMs, and reviews -Keep brand voice, visual identity, and posting cadence consistent across every channel -Track what's working and adjust the calendar based on real engagement and lead data Social Media Content Creator Turn raw clinic material — before/afters, patient testimonials, treatment footage, provider interviews — into Reels, carousels, and Stories -Write hooks, captions, and CTAs built around real patient questions (pain, downtime, results, cost) -Package treatment education, provider spotlights, and promos into content people actually stop for -Adapt trends to a medical/aesthetic brand without cheapening it Social Media Marketing -Build a content and growth strategy tailored to each clinic's treatments and local market -Plan campaigns around lead generation, booked consultations, calls, and messages — not just reach -Run and optimize paid social on Meta (and TikTok Ads where relevant): audience testing, retargeting, offers, ad angles -Track CPL, CTR, CPM, ROAS, and lead-to-booking conversion, and make decisions from that data -Flag funnel friction — weak offers, bad landing pages, slow follow-up — wherever it's costing bookings Graphic Design -Design static posts, carousels, and story templates that look premium and on-brand, not stock -Build reusable templates (promos, treatment highlights, testimonials) so content stays consistent at speed -Work in Canva or Adobe Creative Suite to produce clean, clinic-appropriate visuals Video Editing -Edit short-form video for Reels and TikTok: pacing, captions, sound, hooks in the first second -Cut one piece of raw footage into multiple platform-ready formats -Work in CapCut or Premiere Pro to a fast, consistent turnaround What You Bring -Proven experience across social media management, content creation, and paid social — ideally for local, beauty, or aesthetic B2C brands -Real graphic design chops and short-form video editing skill, not just "I can post" -A working knowledge of Meta Ads Manager (targeting, retargeting, conversion tracking) -An understanding of how people actually decide to book a treatment -Speed, ownership, and the judgment to run all five parts of this role without hand-holding Nice to Have -Experience specifically with med spas, dermatology, plastic surgery, or beauty/wellness clinics -TikTok Ads Manager -GoHighLevel or similar CRM/booking systems -Meta Pixel, Conversions API, Google Analytics -UGC sourcing or beauty/aesthetic influencer outreach -Comfort handling patient imagery and testimonials responsibly To Apply Send a short intro, who you are, and which local, beauty, or aesthetic brands you've managed, designed for, or edited video for. Real examples over resume bullet points.