Social Media Marketing & Digital Operations Lead

# Artist Marketing & Digital Operations Lead **Independent Contractor | 15–25 Hours Per Week | Remote, U.S.-Based** We are looking for an experienced, highly organized **Artist Marketing & Digital Operations Lead** to help manage the day-to-day marketing and digital operations for an **up-and-coming independent pop/indie-pop artist at the beginning of her career**. Significant resources are being invested in the artist's development and launch, with a growing team of specialized agencies, contractors and creative partners already in place. We are looking for someone who can sit at the center of that operation—managing the day-to-day social and fan engagement while coordinating the various teams responsible for content, social strategy, streaming, clipping, fan development and paid media. This is **not primarily a content creation or filming role**. We have separate people and agencies handling those functions. We need an exceptional operator who understands music marketing, social media, audience development, fan engagement and paid media and can make sure all of these moving pieces work together. ## Responsibilities * Manage the day-to-day operation of the artist’s social media accounts, including posting, scheduling and community engagement * Monitor and respond to comments and fan interactions in the artist’s established voice * **Manage and actively engage with fan social media accounts**, helping develop those communities and keep them active * Coordinate with the fan/community agency on fan acquisition, engagement and community-growth initiatives * Coordinate with the content shooter and editors to ensure a consistent flow of content * Manage the workflow between the social strategy team, clipping agency, Spotify/streaming agency, fan/community agency and other outside partners * Maintain a master content, marketing and release calendar across all teams * Ensure agencies and contractors have the assets, information and direction they need * Track deadlines, deliverables and follow-ups across multiple partners * Participate in agency and team calls and turn discussions into clear action items * Monitor social growth, engagement, streaming performance, fan acquisition and campaign results * Review reporting and KPIs from outside agencies and identify what is and is not working * Understand paid media well enough to evaluate campaign performance and determine whether outside agencies are delivering results * Work with paid-media partners to understand audience targeting, retargeting, conversion and acquisition performance * Coordinate organic social, paid media, streaming, clipping and fan-development efforts so they work together rather than operating as separate campaigns * Help coordinate music releases and ensure all teams and assets are prepared for each launch * Help manage fan-growth and CRM initiatives as the audience develops * Provide organized reporting on performance, priorities, upcoming deadlines and next steps * Identify gaps and opportunities and make recommendations as the artist’s marketing operation grows ## Qualifications * Experience in music, entertainment, artist marketing, digital marketing or a closely related field * **Experience working with pop/indie-pop artists, emerging artists, labels, artist management teams or music-marketing agencies strongly preferred** * Strong understanding of Instagram, TikTok, YouTube and current digital audience-development strategies * Experience with social community management and fan engagement * Understanding of streaming platforms and artist marketing, particularly Spotify * Experience coordinating multiple agencies, contractors or external partners * Working knowledge of paid social and performance marketing * Ability to understand campaign metrics and determine whether an outside agency is performing effectively * Strong project-management skills * Excellent written and verbal communication * **Extremely organized and detail-oriented** * Proactive and comfortable holding outside partners accountable * Able to manage many moving pieces without allowing details or deadlines to fall through the cracks We are looking for someone who understands that building an artist today involves much more than simply posting on social media. Content, streaming, fan engagement, paid acquisition, organic growth and outside marketing partners all need to work together as one coordinated strategy. ## Schedule & Engagement This is an **independent contractor position requiring approximately 15–25 hours per week**. The role is remote and open to candidates based in the United States. Regular availability during U.S. business hours will be required for agency and team calls. We will begin with a **30-day paid contract** to ensure the working relationship is a strong fit on both sides, with the intention of developing this into an ongoing role. Compensation will be based on experience.