Social Media Marketing Manager (Organic Growth) for AI Education Startup

About Us: We are a Singapore-based AI education startup building an innovative platform that helps parents, students, and teachers save time, improve learning, and track academic progress using AI. We're looking for a creative and data-driven Social Media Marketing Manager to grow our online presence, increase brand awareness, and drive qualified users to our platform. Shortlisted candidates will receive our website and brand assets before the interview. Your Mission: Your goal is not just to post content. Your mission is to grow our brand and generate website traffic, user registrations, and community engagement through organic social media marketing. Responsibilities: - Social Media Strategy - Develop a monthly social media marketing strategy - Identify trending topics and content opportunities - Plan campaigns around education, AI, parenting, and exam preparation - Research competitors and recommend improvements - Content Planning - Create weekly and monthly content calendars - Write engaging captions and calls to action - Coordinate with our video creator - Suggest new content ideas based on analytics - Community Growth - Grow our Facebook, Instagram, TikTok, LinkedIn, and YouTube communities - Respond to comments and messages - Build relationships with parents, teachers, and education communities - Identify collaboration opportunities with influencers and education groups - Analytics & Optimization - Monitor content performance - Track engagement, reach, website traffic, and conversions - Provide weekly and monthly reports - Recommend improvements based on data - Collaboration - Work closely with our: - Video Creator - Google Ads Specialist - Product Team to ensure all marketing activities support business growth. Platforms: - Experience managing one or more of the following: - Facebook - Instagram - TikTok - LinkedIn - YouTube Required Skills - Proven experience growing social media accounts organically - Strong copywriting skills - Excellent English communication - Knowledge of social media algorithms - Experience analysing social media insights - Familiarity with Canva, Meta Business Suite, Buffer, Hootsuite, Later, or similar tools - Experience using AI tools such as ChatGPT is a plus Nice to Have Experience in: - Education - EdTech - SaaS - AI products - Parent-focused communities - Singapore education Success Metrics Your success will be measured by: Website traffic from social media - User registrations - Engagement rate - Organic reach - Community growth - Content performance - Lead generation Deliverables: - Every week: - Weekly content calendar - 5–10 social media posts - Publish 10–20 short videos (provided by our video creator) - Create captions and hashtags - Community management - Weekly analytics report - Every month: - Marketing performance report - Content recommendations - Growth strategy for the following month Budget: Initial Trial - 1 month - Budget: US$150–200 Long-Term - 3 to 6 months What We'll Provide - Brand guidelines - Logo and assets - Product information - Marketing goals - Access to analytics - Video content from our editor - Regular feedback and collaboration To Apply Please include: - Links to social media accounts you've managed. - Tell us about a campaign or account you helped grow and the results you achieved. - Which social media management and analytics tools do you use? - How do you measure the success of a social media campaign? - Your hourly rate and weekly availability. Required Screening Question: To confirm you've read this job posting, start your proposal with the words "Study Buddy" and answer the following: Imagine you're launching an AI platform that helps parents mark exam papers in minutes. What are the first three organic social media campaigns you would run in the first 30 days?