Social Media Marketing Specialist

Job Locations: Remote (South Africa or Pakistan) Functional Department: Marketing Vision: Help students discover their capabilities and strengths while learning to achieve their educational, professional and personal aspirations At Workforce Institute, we are committed to upholding the following core values: Passion | Respect | Accountability | Innovation | Speed | Execution (PRAISE) Overview: Workforce Institute (WFI) is an educational organization that connects career seekers and employers by providing education and career placement services. WFI partners with community colleges, universities, industry experts, and employers to provide students with the best value in higher education. Responsibilities, includes following strategies and execution plans: Content Creation and Curation:  Develop engaging, high-quality content for various social media platforms including but not limited to text, image, and video content  Curate relevant and trending content to share across social channels, ensuring alignment with the company's marketing strategy, brand voice and objectives Community Moderation/Engagement:  Foster meaningful interactions with the audience by responding to comments, messages, and mentions in a timely and professional manner  Proactively engage with followers, influencers, and industry leaders to build and nurture the brand community Campaign Management:  Plan, execute, and optimize unpaid social media campaigns to drive brand awareness, engagement, and conversions  Monitor campaign performance using analytics tools and adjust strategies as needed to meet KPIs and objectives Social Listening and Monitoring:  Monitor social media channels for brand mentions, industry trends, and relevant conversations, leveraging insights to inform content and strategy  Identify and address potential issues or crises promptly, maintaining a positive brand reputation Data Analysis and Reporting:  Track and analyze key metrics such as reach, engagement, leads and conversion rates to assess the effectiveness of social media efforts  Prepare regular reports with actionable insights to guide future strategies and optimizations Collaboration and Coordination:  Coordinate with cross-functional teams including marketing, business leadership, technology, product and student services, to ensure consistency in messaging and campaigns  Collaborate with graphic designers, content writers and video editors to produce compelling visual and written content Competency Identifiers:  Ability to conceptualize and execute creative and functional social media campaigns and content ideas  Strong written and verbal communication skills to engage with diverse audiences effectively  Proficiency in analyzing data and reporting actionable insights to improve social media performance  Capacity to manage multiple projects simultaneously and prioritize tasks effectively to meet deadlines  Flexibility to adapt to evolving trends, algorithms, and best practices in social media marketing  Willingness to collaborate with colleagues and contribute to a positive team environment Metrics Responsible For: • Reach • Engagement rate • Website traffic • Leads • Enrollments • Conversion rate • Follower growth rate • Sentiment analysis