Social Media & Music Growth Manager for UK Rap Artist

Social Media & Music Growth Manager for UK Rap Artist We are looking for a hands-on social media and music growth manager to help grow an independent UK rap artist. The music is already released, the branding is established, and listener retention is strong once people discover the songs. The main objective is simple: Get the music in front of as many relevant people as possible and turn that exposure into listeners, followers, streams and long-term organic momentum. This is not a basic social media posting role. We need someone who understands TikTok, Instagram Reels, YouTube Shorts, short-form content, creator outreach, influencer marketing, music discovery, paid promotion and audience growth. We are open to testing different strategies and spending money where the data shows something is working. About the Artist RKX is a UK rap project with a dark, cinematic, premium British sound. The music is built around themes such as: * Business * Ownership * Money * Ambition * Pressure * Success * Lifestyle * Identity * Relationships * Late-night thoughts * Real-life observations The visual world includes: * UK night drives * Cars and motorways * Birmingham / London city footage * Gym and training content * Business environments * Late-night lifestyle * Cinematic street footage * Premium but understated visuals * Menswear * Airports / travel * Moody UK environments The goal is to build RKX into a recognisable artist brand, not just chase random viral videos. Main Responsibilities You will help manage the overall social media and audience growth strategy across platforms such as: * TikTok * Instagram Reels * YouTube Shorts * Spotify-focused promotion * Creator / influencer campaigns Your responsibilities may include: Social Media Strategy * Develop a clear growth strategy for RKX * Plan weekly and monthly content * Identify which songs and song sections should be pushed * Develop multiple content angles around each song * Research current short-form trends that could naturally fit RKX * Identify new ways to reach UK rap listeners * Monitor competitors and similar emerging artists * Recommend which platforms and strategies deserve more focus Short-Form Content * Generate content ideas for TikTok, Reels and YouTube Shorts * Source suitable cinematic footage where needed * Work with stock footage, AI-generated footage, creator footage and original footage * Help organise and build a reusable RKX content library * Create or coordinate multiple variations from the same footage * Test different: * Hooks * Lyrics * Opening frames * On-screen text * Video lengths * Captions * Visual styles * Identify which formats perform best and create more variations of the winners We want someone who understands that one strong piece of footage can potentially become many different pieces of content. Creator & Influencer Outreach Creator marketing is part of the role, but it is not the entire job. You may be responsible for: * Finding relevant TikTok and Instagram creators * Focusing on creators with genuine organic engagement * Researching suitable micro-creators * Contacting creators by DM or email * Negotiating paid or unpaid placements * Sending creators suitable song sections and creative direction * Following up until content is posted * Tracking creator fees and results * Building a long-term database of creators that fit RKX Relevant creator niches could include: * Cars / night drives * Gym / motivation * Business / entrepreneurship * Money / ambition * UK lifestyle * Menswear / fashion * Cinematic edits * Football * British Asian lifestyle * Street photography * Luxury / aspirational lifestyle * Motivation and self-development The music should be naturally integrated into content creators would already make. We do not want generic influencer ads saying: “Go stream this new song.” Paid Advertising We are open to paid advertising where appropriate. You should ideally be able to: * Identify organic content worth boosting * Help test paid promotion on TikTok, Meta and potentially YouTube * Recommend sensible testing budgets * Track performance * Help distinguish vanity views from genuine listener acquisition * Scale campaigns that are working * Stop campaigns that are wasting money * Help use creator content as paid creatives where permissions allow Experience with TikTok Spark Ads, Meta Ads or music-focused performance marketing is a bonus. You do not necessarily need to personally run every ad campaign if that is not your speciality, but you should understand how paid promotion fits into the wider strategy. Content Sourcing We do not expect you to personally film everything. You should be comfortable working with a combination of: * Original RKX footage * Stock video * AI-generated cinematic footage * Creator / UGC footage * Royalty-free footage * Footage sourced specifically for short-form content If specialist editing is required, you may coordinate with an editor or recommend suitable people. The aim is to gradually build a large RKX content bank that makes consistent posting easier. Testing & Analytics We want someone who thinks in terms of testing and data. You should track things such as: * Video views * Watch time * Retention * Shares * Saves * Comments * Profile visits * Follower growth * Sound uses * Creator performance * Spotify listener growth * Streams * Saves on streaming platforms * Repeat listening where data is available * Cost per useful result from paid campaigns We want to know things like: * Which song performs best? * Which lyric gets the strongest reaction? * Which visual style works? * Which niche responds best? * Which creator type performs best? * Which content should receive paid spend? If something starts outperforming everything else, we expect you to identify it quickly and recommend how to scale it. Example of How We May Work For one song, you may: 1. Identify the strongest 2–3 sections of the song. 2. Create multiple short-form concepts around each section. 3. Source appropriate footage. 4. Produce or coordinate 10–20 content variations. 5. Post or prepare content for TikTok, Instagram and YouTube. 6. Research relevant creators. 7. Arrange creator placements. 8. Monitor performance. 9. Identify the strongest-performing combination of lyric, visual and audience. 10. Produce more versions based on the winners. 11. Recommend which posts should be boosted with paid advertising. 12. Track whether social exposure is translating into streams and followers. Posting / Location Requirement RKX is a UK artist targeting primarily a UK audience. If you are based outside the UK, that is completely fine. However, we want the artist accounts to maintain a consistent UK setup. Our preferred workflow is: You prepare the content and we handle final posting from the UK. If direct posting is required, you must follow our agreed UK account/location setup and avoid inconsistent international logins. Do not change: * Account region * Device setup * Location settings * Login setup * Posting setup without approval. We may choose to keep all final posting in-house while you handle everything else. What We Are Looking For You should ideally have experience with some of the following: * TikTok growth * Instagram Reels * YouTube Shorts * Music marketing * Artist development * Influencer marketing * Creator outreach * Short-form content strategy * Paid social advertising * TikTok One / Creator Marketplace * UGC sourcing * Social media research * Content distribution * Music discovery campaigns * Spotify audience growth * Creative testing * Analytics You do not need to be based in the UK. However, you must understand UK culture and be able to recognise content, creators and trends that genuinely fit a British rap audience. Strong written English is important. The Type of Person We Want We want someone who is: * Proactive * Creative * Data-driven * Organised * Comfortable experimenting * Able to work independently * Familiar with fast-moving social platforms * Willing to suggest new ideas * Focused on growth rather than simply completing tasks We do not want someone who waits for us to provide every instruction. For example: If BMW night-drive videos consistently outperform business content, we expect you to notice this and recommend that we create more. If one lyric performs significantly better than the others, we expect you to push it harder. If a particular creator niche generates actual Spotify listeners, we want you to find more creators in that niche. Long-Term Opportunity We are looking for someone we can work with long-term. Initially, we will test different strategies and evaluate results. If you demonstrate that you can consistently grow reach, listeners and audience, the role can expand significantly. We are open to: * Increasing hours * Increasing monthly budget * Paid creator campaigns * Advertising spend * Hiring additional editors or specialists * Scaling successful campaigns Our priority is results. When Applying Please include: * Your social media growth experience * Any music marketing experience * Artists or creators you have worked with * Examples of accounts or campaigns you have grown * How you would approach growing a new UK rap artist * How you normally find suitable creators * Which tools/platforms you use * Whether you can source short-form content * Whether you can edit content yourself or normally work with editors * Whether you have experience with paid advertising * Roughly how many hours per week you recommend * Your hourly or monthly rate Please also tell us what you would focus on during your first 30 days working with RKX. Start your application with the words: RKX Growth so we know you have read the full job description. We are looking for someone who wants to help build an artist from an early stage and grow with the project.