Social Media Specialist / Health + Wellness Brand Launch

We are seeking a highly creative and experienced, visually driven Social Media Content Specialist to develop compelling content for the launch of an emerging health + wellness brand. This is a hands-on creative role for someone who understands how to make brands look polished, current, and engaging across Instagram, Facebook, and TikTok. You should be equally comfortable developing an idea, editing video, creating paid social ads, and using the latest editing and AI platforms to produce high-quality, brand-appropriate visuals and video. We are not looking for someone who simply follows trends or posts from a content calendar. We want a strong visual storyteller who understands premium branding, knows what performs on social media, and can turn creative concepts into polished content that gets attention and drives results. What You’ll Do Create original short-form advertising content for an the launch of and emerging health + wellness brand. Develop content specifically optimized for Instagram, Facebook, and TikTok. Edit video using CapCut and Adobe Premiere Pro. Stay current with social trends, platform updates, creative formats, and emerging content tools. Collaborate with the creative and marketing teams to maintain a consistent, elevated brand aesthetic. Help plan content calendars, campaigns, product launches, promotions, and ongoing brand storytelling. Review performance data and use those insights to improve future content. What We’re Looking For Proven experience creating professional social media content for wellness and lifestyle consumer brands. A strong portfolio demonstrating polished video editing, social advertising, and short-form content. Advanced skills in CapCut and Adobe Premiere Pro. Strong knowledge of Instagram, Facebook, TikTok, Reels, Stories, and paid social creative. Hands-on experience with leading AI image and video-generation platforms. Excellent attention to detail and the ability to manage multiple projects and deadlines. A proactive, self-directed approach with the ability to take a project from initial concept through final delivery. Preferred Qualifications Experience creating content within the health, wellness or telehealth industries. Working knowledge of Adobe Photoshop, Canva, or similar creative platforms. Experience writing social captions, ad copy, headlines, and video hooks. Familiarity with Meta Ads Manager and social media performance metrics.