Social Media Strategist / Fractional Head of Content

OVERVIEW Founder-led financial education brand is hiring a Social Media Strategist who owns BOTH the strategy AND the execution of our content across YouTube, Facebook, Skool, Instagram, TikTok, and LinkedIn. You are not a pure strategist who delegates. You are the full-stack operator: you design the game plan, you run the plays, you measure, you iterate. This is a long-term role for someone who has already proven they can grow a coach or creator's audience with measurable results AND deliver the hands-on work (clipping, scheduling, community moderation, caption writing). If you are early in your career or looking primarily for execution-only work, this is not the role for you. RESPONSIBILITIES Strategy Own the strategic content plan across YouTube, Facebook, Skool, Instagram, TikTok, and LinkedIn. Set the content pillars, formats, and posting cadence based on what actually grows a coach's audience in 2026. Define what winning looks like for each platform. Set the KPIs. Report on them monthly. Design and run 2-4 growth experiments per quarter (lead magnets, funnel tests, referral loops, opt-in optimization, positioning tests). Study top francophone and English coach/creator brands. Bring back what's working and translate it to our context. Meet with founder weekly to review performance and adjust the plan. Execution Clip and edit long-form YouTube videos (1-2 per week) into 5-10 short-form pieces for TikTok, Reels, Shorts, and Facebook. Schedule all content across every platform per your calendar. Write copy in the founder's voice Maintain a content library for repurposing evergreen material. Track weekly KPIs and surface insights, not just data. REQUIREMENTS Must Have: 5+ years directly leading social media strategy for coaches, course creators, or online educators At least 2 documented case studies where you grew a coach or creator's audience or revenue with clear numbers: from X followers to Y, from $A to $B, from Z engagement to W. Screenshots, dashboards, or references welcome. Fluent English (spoken and written). Demonstrated strategic thinking, not just execution. You have written content calendars, tested growth hypotheses, and iterated based on data. Comfort with analytics tools across platforms (YouTube Studio, Meta Business Suite, TikTok Analytics, Skool insights). Reliable internet and quiet workspace for calls. Regular weekly overlap with US Central Time business hours for calls and check-ins. Nice to Have: French language proficiency (nice to have). Prior work in financial services, wealth-building, or investing education. Hands-on knowledge of Meta Ads Manager (helpful for future paid growth experiments). Familiarity with Skool as a platform. Expert-level proficiency in CapCut, Descript, or equivalent short-form video editor. Proficient with scheduling tools (Metricool, Buffer, Publer, Hootsuite, or similar). Quote your preferred structure and rate in your application. Payment: weekly (hourly) or monthly (retainer). Growth path: as we scale, this role expands into fractional Head of Content with additional team members reporting to you. HOW TO APPLY Include the word STRATÈGE at the top of your reply so I know you actually read this post. Applications without this keyword will be deleted unread. Then send: Your CV or profile link. A 2-3 minute video answering these 3 specific questions: Which coach, creator, or online educator have you supported, and what was your most measurable win with them? Looking at my YouTube channel and Skool page, what is ONE specific improvement you would recommend for my content operation? Why this role, not another opportunity you're considering? Two or three links to short-form clips you have edited or content strategies you have led (ideally coach or creator work). Your hourly rate and available hours per week. Generic template applications will be ignored. Only responses that show real thought and preparation will be reviewed.