Social Media Strategist — One-Time Audit

I’m looking for an experienced social media strategist to audit Fresh Set Beauty’s Instagram + TikTok and give us a clear plan we can actually execute. We’ve been posting consistently for about 8 weeks, testing different formats, and investing real time and money into content. We’re seeing movement, but not enough clarity yet around what’s actually working, what’s worth continuing, and what needs to change. We also have a Studio pre-sale coming up, so I want this audit to help us turn attention into actual demand and sales — not just chase follower growth. I need someone to look at: Our last 8+ weeks of content + performance Content pillars, formats, hooks, and posting mix Founder-led vs. product-led content Reach → profile visits → follows → purchase intent What our best and worst performers have in common Messaging, positioning, community-building, and product desirability What we should stop, keep, double down on, and test next The deliverable should be a clear 30–60 day action plan that my current social media manager and I can follow. I’m in a high-capacity, low-bandwidth season. I can execute a plan. I do not want to keep figuring out the plan every week. I’m not looking for generic advice, an AI-generated strategy blob, or “post more Reels.” I want someone with experience, strong instincts, and receipts. To apply Send: 2–3 relevant accounts you’ve worked on What you specifically did Results you helped create Your rate for a one-time audit In your first line, tell me one specific thing you noticed about @freshsethq Keep it short. I care more about how you think than how polished your application sounds.