Social Media Strategist

Brand & Social Media Content Strategist We are looking for a Brand and Social Media Content Strategist who genuinely enjoys studying what makes content perform. This is not a typical social media management role. We are not looking for someone whose main experience is scheduling posts, replying to comments, or creating generic content calendars. We want someone who studies: Why certain videos capture attention How strong hooks are structured Why people continue watching or scroll away How scripts create curiosity, emotion, tension, or desire How successful founders and brands build a recognisable persona How positioning, messaging, and content work together to build a brand You should be the type of person who watches a successful video several times, breaks it down scene by scene, studies the opening hook, pacing, script, visuals, and call to action, and then explains why it worked. Your Responsibilities You will work with our team to: Research successful content within our industry and adjacent industries Analyse high-performing TikTok, Instagram Reels, YouTube Shorts, and long-form videos Break down content hooks, structures, formats, and storytelling techniques Develop brand positioning and clear content pillars Help build distinct brand and founder personas Write video concepts, scripts, hooks, captions, and calls to action Create repeatable content formats that our team can produce consistently Study competitors and identify opportunities for differentiation Review content performance and recommend improvements Build content strategies focused on business results, not just views What We Are Looking For The ideal candidate: Has a strong understanding of branding, positioning, and consumer psychology Can write engaging scripts for short-form video Understands hooks, retention, pacing, storytelling, and audience attention Regularly studies successful creators, brands, advertisements, and content campaigns Can explain clearly why a piece of content works or does not work Is highly observant, analytical, and detail-oriented Understands that content should build trust, identity, and demand for a brand Can turn research and observations into practical content ideas Is comfortable giving direct and thoughtful creative feedback Experience managing social media accounts is useful, but it is not the most important requirement. We care more about how you think, analyse, write, and develop ideas.