Social Media, UGC & Influencer Marketing Coordinator – Premium UK Baby Brand

SNUG A BUG is a premium UK baby brand preparing to launch a range of beautifully designed sleep companion comforters. We are building a long-term premium brand focused on quality, trust, emotional connection and an exceptional customer experience. As we prepare for launch, we are looking for a proactive Social Media, UGC & Influencer Marketing Coordinator to build our organic presence, develop relationships with UK parenting creators and coordinate a continuous pipeline of authentic content. This is not a Meta Ads management role. We have a separate performance marketing specialist responsible for paid advertising, strategy and optimisation. You will work closely with our growth marketer, brand designer and Shopify developer. Your Responsibilities Social Media & Community * Manage our Instagram, TikTok and Facebook presence, with Pinterest support where relevant. * Develop and manage monthly and weekly content calendars. * Schedule and publish Reels, Stories, carousels and other organic content. * Write engaging, brand-appropriate captions and copy. * Manage comments, DMs and community engagement. * Help grow an authentic community of UK parents around SNUG A BUG. * Maintain a consistent premium brand voice and visual identity. Influencer & Creator Marketing * Research and identify relevant UK mum, parenting, baby, nursery and lifestyle creators. * Prioritise high-quality micro-influencers and creators whose audiences genuinely match our target customer. * Conduct influencer outreach and build ongoing creator relationships. * Coordinate product gifting, seeding and paid collaborations. * Manage creator communication, briefs, deadlines and deliverables. * Negotiate collaborations where appropriate. * Track influencer campaigns and report on results. * Ensure appropriate content usage rights are obtained for organic and paid advertising. UGC Coordination * Build and manage a pipeline of UGC creators. * Work with our growth marketing specialist to understand which hooks, messages and creative angles need to be produced. * Translate creative briefs into clear instructions for creators. * Coordinate product delivery and content production. * Review creator submissions for quality, authenticity and brand consistency. * Organise raw UGC footage and finished assets for use by our advertising team. * Continuously source new content based on campaign performance and customer insights. Launch & Brand Growth * Help build anticipation before launch. * Develop launch content and creator campaigns. * Support product launches, gifting campaigns and seasonal promotions. * Identify opportunities for partnerships with relevant parenting communities and professionals. * Help generate authentic customer reviews, testimonials and social proof after launch. * Monitor competitors and emerging social/creator trends within the UK baby market. Who We’re Looking For We are particularly interested in someone with: * Proven social media management experience for ecommerce or consumer brands. * Strong experience with influencer outreach and creator/UGC coordination. * Excellent written English and communication skills. * Strong understanding of Instagram and TikTok. * Ability to identify quality creators based on audience fit and engagement—not follower count alone. * Understanding of premium brand positioning. * Strong organisational and relationship-management skills. * Experience working with content calendars and social media analytics. * Ability to work independently and proactively. Experience with UK baby, parenting, nursery, lifestyle, beauty, gifting or premium DTC brands would be a significant advantage. Basic Canva skills are useful, but we are not looking primarily for a graphic designer. Brand templates and design direction will be available. Meta Ads expertise is also not required, as paid advertising is managed separately.