Social Media Virtual Assistant

Social Media Virtual Assistant – Content Management & Brand Visibility About Evolving with Ka’Cheena Evolving with Ka’Cheena is a growing wellness brand focused on generational healing, inner growth, embodied self-care, and helping people make wellness a lifestyle. I’m looking for a reliable, creative, and proactive **Social Media Virtual Assistant** to support the day-to-day management and growth of our social media presence. This role is primarily focused on **content management and social media execution**. I create the majority of the content and creative direction; I need someone who can take that content and make sure it is consistently, professionally, and strategically distributed across our platforms. What You’ll Do Social Media Management — Primary Responsibility * Upload and schedule content across **Instagram, Facebook, TikTok, and YouTube** * Post Reels, TikToks, Shorts, videos, and other social media content * Repurpose existing content across multiple platforms * Write or adapt captions using our established brand voice * Add appropriate hashtags, titles, descriptions, and other basic post information * Help maintain a consistent posting schedule * Organize social media content, videos, captions, and other digital assets * Review our existing social media presence and become familiar with our content, messaging, and aesthetic * Monitor basic engagement and flag comments or messages that require my personal response * Research relevant trends, content ideas, and opportunities for increased visibility * Help identify ways to improve consistency, reach, and overall brand presence Brand Visibility & Growth The larger goal of this position is to help increase **brand visibility and awareness**. As you become familiar with the brand, you may also assist with: * Researching organizations, communities, events, and potential collaborators that align with Evolving with Ka’Cheena * Identifying potential partnership and collaboration opportunities * Maintaining a simple list/database of potential opportunities * Helping prepare outreach materials and research for future partnerships **Important:** Partnership development will be a secondary responsibility. I will personally handle relationship-building, meetings, and partnership conversations. Your role will be to help research, organize, and identify opportunities. Newsletter Support — Secondary/As Needed I will create the newsletter content. Your role may eventually include: * Formatting the newsletter * Uploading content into our email platform * Scheduling the newsletter * Checking links, images, and formatting before it goes out * Making sure it is scheduled for the correct date ## What I’m Looking For The ideal person is: * Organized and dependable * A strong written communicator * Comfortable working independently * Familiar with Instagram, Facebook, TikTok, and YouTube * Comfortable uploading and scheduling content * Familiar with Canva or similar design tools * Comfortable using ChatGPT and other AI tools to assist with content creation * Able to follow instructions while also thinking independently * Detail-oriented and good at catching mistakes before content goes live * Curious about wellness, personal development, and community-focused brands * Proactive — you don't need to wait for me to tell you every single thing to do * Comfortable learning new platforms and systems You **do not** need to be a professional marketing strategist. I'm looking for someone who is excellent at execution, organization, content distribution, and gradually learning the brand. How We’ll Work Together I will provide the overall creative direction, ideas, content, and brand vision. You will help turn that vision into consistent execution. I may provide prompts, examples, content ideas, or instructions, and I expect you to be able to use those resources creatively rather than simply copy and paste everything. As you learn the brand and demonstrate that you can work independently, there will be opportunities to take on more responsibility. Hours & Compensation This will begin as a **part-time, ongoing position**. I’m open to discussing the right number of hours per week based on experience and availability. There is potential for this role to grow over time as the business grows and additional marketing and administrative responsibilities are added. To Apply Please include: 1. A brief introduction about yourself and your experience with social media management & virtual assistance 2. Which platforms you have experience managing. 3. Any examples of social media accounts or content you have managed. 4. What tools you are comfortable using (Canva, ChatGPT, Meta Business Suite, YouTube Studio, TikTok, scheduling platforms, etc.). 5. Your hourly rate and availability. 6. Tell me about a time you noticed an opportunity to improve someone's social media presence without being asked to do so. **Please do not send a generic copy-and-paste proposal.** I want to hear specifically about your experience with social media management and why you think you'd be a good fit for a growing wellness brand. This is intended to be an ongoing working relationship for the right person, not just a short-term project.