Social Media and Content Manager

We are a protective hair care brand looking for someone to own the brand's content execution engine by ensuring planned, produced, scheduled, and measured content with consistency while protecting the brand's premium standard. CORE RESPONSIBILITIES -Content Strategy: Develop content themes, concepts and opportunities aligned with TRU’s brand strategy, products, campaigns and current priorities. -30-Day Content Calendar: Strategize, build and manage a rolling 30-day social content calendar. -14-Day Content Buffer: Maintain a minimum 14 days of planned and approved content ready for publishing. -Content Library: Organize, file, tag and maintain brand, UGC, creator and campaign assets for easy sourcing and repurposing. -Static + Carousel Creation: Create polished, on-brand static posts and educational/product carousels. -Light Video Editing: Handle simple edits for Stories, carousels and quick-turn social content; route polished/complex edits to the Video Editor. -Feed Publishing: Maintain approximately 1 feed post per day across priority social channels, adapting or cross-posting where appropriate. -Stories: Maintain approximately 3–5 Story frames per day, including planned content, education, engagement and timely reshares of tags/mentions. -Community Management: Monitor comments, DMs, mentions and engagement; respond within approved boundaries and escalate customer-service issues appropriately. -Video Editor Coordination: Brief the Video Editor, provide assets/context, manage deadlines and review routine edits for brand/content alignment. -Performance Analysis: Review organic performance and translate learnings into future content. Provide a concise monthly readout: what performed, what didn’t, what was learned and what to do more/less of next month. -Cross-Team Coordination: Coordinate with Ops on launches, deadlines, creator assets and company priorities; coordinate with CX when social interactions become customer-service issues. -Team Rhythm: Attend and contribute to weekly/biweekly leadership or marketing meetings as required. IDEAL CANDIDATE Familiar with hair care, wig, protective style, beauty industry.