Social chat and community‑building platform Launch & Rollout Brief

Launch Brief Overview The app is a new social chat and community‑building platform for web and mobile. It enables users to create rooms, channels, groups, and challenges; connect through one‑on‑one chat and audio calls; and share videos and audio. The platform is designed to spark creativity, participation, and community growth. We are seeking an agency to support the rollout and launch of The App with a focus on rapid adoption, viral engagement, and strong community activation. Product Highlights Create and grow communities Rooms, channels, and groups One‑on‑one chat and audio calls Video and audio uploads Challenges, rewards, and recognition Tools for creators and community leaders Launch Objectives Drive strong initial user acquisition Build active, self‑sustaining communities Generate viral buzz and social momentum Position The App as a fresh, interactive social platform Establish long‑term engagement loops through challenges and creator activity Target Audience Gen Z and young millennials Creators and influencers Students and campus communities Gamers and hobby groups People seeking new social spaces Scope of Work Strategy: Go‑to‑market plan Messaging and positioning Community‑building strategy Influencer and creator partnerships Execution: Social media campaigns Guerrilla and viral marketing Micro‑influencer activation Content creation Paid and organic growth experiments Community Activation: Challenge rollout Room and channel activation Ambassador program Event concepts (audio events, creator nights) Measurement: KPI setup Growth analytics Weekly optimization Deliverables 60‑day launch plan Creative concepts for viral tactics Influencer/creator strategy Social content calendar Community activation roadmap Weekly reporting Timeline Launch rollout: 60 days, beginning immediately. What We’re Looking For Experience launching consumer apps Strong community‑building and social growth expertise Ability to execute fast, scrappy, high‑impact marketing Creative thinking and modern influencer fluency Clear communication and structured reporting