Social media manager for organic content, creator partnerships, and short-form video

I run a small marketing agency and I'm looking for a social media manager to own day-to-day organic social for one long-term client in the healthcare space. The account speaks to two distinct audiences with very different messaging, so I need someone who can keep those lanes separate and never blur them. What you'd own * Content calendar across Instagram, TikTok, and YouTube: planning, scheduling, and keeping it current * Caption and hook writing that sounds human and matches an established brand voice * Canva graphics for feed posts, carousels, stories, and thumbnails * Short-form editing for Reels, TikTok, and YouTube Shorts from existing or creator-supplied footage, including captions * Creator and influencer coordination: outreach, content briefs, scheduling, follow-up, tracking deliverables * Community management: comments, DMs, and flagging anything that needs a real person to answer * Monthly performance reporting with actual takeaways, not just screenshots of the numbers What I'm looking for * Strong writer in English with a feel for platform-native tone. Copy that reads as AI-generated is the fastest way to lose this job * Fluent with AI tools and uses them to move faster, but knows where a human has to review: facts, figures, claims, anything sensitive * Detail-oriented. This client is in a regulated area, so every stat and claim goes through review before it publishes and I need someone who respects that process instead of working around it * Organized and self-directed. I'll give context and guardrails, not step-by-step instructions * Comfortable in Notion, Google Workspace, Canva, a scheduling tool, and a video editor of your choice Nice to have * Experience in healthcare, fertility, wellness, or another compliance-heavy vertical * Experience managing creator partnerships and FTC disclosure requirements * Familiarity with UTM tracking conventions Details Ongoing, long-term. Please share 2 to 3 accounts you've managed, a short-form edit you cut yourself, and a sample caption you wrote. In your first line, tell me the last piece of content you made that underperformed and what you changed after.