Social media marketing for OptFol.io

Growth Marketing Expert – Early-Stage Fintech We’re looking for a hands-on Growth Marketing expert to help grow an early-stage fintech platform (OptFolio). You’ll take ownership of marketing and user acquisition, helping us identify, test and scale the channels that can drive sustainable growth. Key areas include: * SEO strategy and execution * Content marketing and distribution * Organic and paid user acquisition * Conversion rate optimisation * Landing page and funnel optimisation * A/B testing and experimentation * Google Analytics and performance tracking * Social and community-led growth * Identifying and testing new acquisition channels * Turning data into clear recommendations and actions We’re looking for someone who is comfortable operating in an early-stage startup where you’ll need to both develop the strategy and execute it yourself. You should be commercially minded, analytical and focused on measurable outcomes rather than vanity metrics. Experience growing a fintech, SaaS, consumer subscription or similar digital product would be particularly valuable. Please include examples of products you’ve helped grow, what you personally worked on, and the measurable results you achieved.