PR Specialist – Healthcare & Medical Communications

We are seeking an experienced Public Relations Specialist / PR Consultant with a strong background in healthcare communications and healthcare distribution to support an upcoming communications project. The ideal freelancer will understand the healthcare industry, have experience developing PR strategies and media outreach, and know how to position healthcare-related companies, products, services, and initiatives in a credible and compelling way. What You'll Do Develop and execute a targeted PR strategy for a healthcare-focused client Identify relevant media outlets, journalists, editors, publications, podcasts, and industry platforms Build and maintain targeted media lists Develop compelling press angles and story ideas Write, edit, and distribute press releases and media pitches Conduct targeted media outreach and follow up with journalists Identify opportunities for earned media, interviews, features, thought leadership, and industry coverage Monitor media coverage and track PR outreach, responses, placements, and results We are specifically looking for someone who has direct experience working in healthcare PR, healthcare communications, medical marketing, healthcare distribution, medical products, or a closely related field. Experience with healthcare distribution is strongly preferred. The ideal freelancer understands the unique considerations involved in communicating within the healthcare space, including: Healthcare distributors and distribution networks Medical products and services Healthcare providers and professionals Healthcare organizations and institutions Medical and healthcare publications Healthcare industry trade media B2B healthcare communications Healthcare-related messaging and storytelling Experience working with healthcare distributors, medical device companies, pharmaceutical companies, healthcare technology, hospitals, health systems, or other healthcare-related businesses is a plus. Required Experience 3+ years of professional PR, public relations, or communications experience Demonstrated experience securing earned media coverage Healthcare PR or healthcare communications experience Experience with media relations and journalist outreach Strong press release and media pitch writing skills Experience researching and building targeted media lists Strong understanding of the healthcare media landscape Excellent written and verbal communication skills Ability to work independently and manage deadlines Strong research, organization, and follow-up skills Ability to translate complex information into compelling PR messaging Preferred Experience Healthcare distribution experience B2B healthcare PR Medical device or pharmaceutical PR Healthcare trade publications Thought leadership campaigns Executive positioning Healthcare industry events and conferences Podcast and broadcast media outreach Crisis communications Healthcare content marketing Experience working with marketing or creative agencies Deliverables Depending on project needs, deliverables may include: PR strategy and recommendations Media relations strategy Targeted media list Press release(s) Media pitch development Journalist outreach Follow-up communications Earned media opportunities Thought leadership opportunities Monthly or project-based PR reporting Recommendations for ongoing PR opportunities Who We're Looking For We're looking for a strategic PR professional—not simply someone who can write a press release. You should be able to understand a client's goals, identify the right audiences and media opportunities, develop a compelling story angle, and proactively pursue coverage. We're especially interested in freelancers who can demonstrate actual PR results, such as earned media placements, interviews, features, contributed articles, podcast appearances, or industry coverage. To Apply Please include: A brief overview of your healthcare PR experience Specific experience working with healthcare distribution or healthcare-related companies Examples of successful media placements you've secured Examples of press releases, media pitches, or PR campaigns you've developed Your approach to generating earned media for a healthcare client Your availability and estimated turnaround time Please include relevant healthcare PR samples or case studies with your proposal.