PR Specialist / Publicist for Cannabis Marketing Agency (Podcast Booking + Trade Media)

BudAuthority is a cannabis digital marketing and SEO agency serving 30+ licensed dispensary clients across nine-plus states. We are a Dutchie Certified Pro Partner. Our two founders are ready to build their public presence, and we are hiring a fractional publicist to make that happen. This is an earned-media role. We want interviews and coverage that exist because the story is good, not because we paid for placement. WHAT YOU WILL DELIVER -2 to 3 confirmed podcast bookings per month for our founders (cannabis industry shows plus marketing and entrepreneurship shows) -1 to 2 earned placements per quarter in cannabis trade press (MJBizDaily, Green Market Report, Cannabis Business Times, Benzinga Cannabis, or comparable) -Media list development and a simple monthly report: who was pitched, what landed, what is in progress -Support for contributed content programs already in motion A first news peg is already on the calendar: our founders exhibit at NECANN New Jersey in Atlantic City, September 18-19. We want interviews and on-site podcast recordings booked around it, so speed matters. WHAT WE PROVIDE -A press kit, founder bios, and an approved claims document at kickoff -Three developed story angles: how dispensaries get found when cannabis advertising is banned; dispensary visibility in AI search (a service we sell and measure ourselves); and a multi-brand agency playbook with the founder journey behind it -Fast founder availability for interviews and quote approvals GROUND RULES -No pay-to-play podcast networks or guaranteed-placement schemes. Earned only. -Every statistic we share publicly must be sourced. -Founders approve all quotes and claims before anything goes out. If that discipline annoys you, this is not your account. -If you or your firm also sells SEO services to cannabis companies, do not apply. That is a direct conflict of interest. TERMS -90-day initial engagement (rate tbd) per month depending on track record and scope -Fixed-price monthly milestones tied to the deliverables above -Extension to an ongoing retainer if the numbers hit HOW TO APPLY Begin your proposal with two links: (1) a podcast episode featuring a guest you personally booked, and (2) an earned article placement you personally secured. Proposals without both links will not be reviewed.