Squarespace Website Completion & Ongoing Support

We are seeking a skilled freelancer to complete our Squarespace website and establish a long-term business relationship. The ideal candidate will have experience in web development and design, particularly with Squarespace. Responsibilities include finalizing the website, ensuring it is user-friendly, and providing ongoing support for future updates and projects. If you have a passion for creating visually appealing and functional websites, we would love to hear from you. Primary Objectives The successful contractor will: Improve the overall appearance and professionalism of the website. Improve user experience and navigation. Increase conversion of visitors into leads. Improve search engine rankings through SEO. Ensure the website follows current SEO best practices. Ensure the website is fully responsive on desktop, tablet, and mobile devices. Recommend additional enhancements that improve user experience, lead generation, and overall website performance. 1. Website Design Improvements Review every page of the existing Squarespace website and recommend improvements for: Visual consistency Image quality Calls-to-action (CTA) Mobile responsiveness User flow and navigation Branding consistency Overall aesthetics and polish The designer should provide recommendations in addition to implementing requested changes. 2. Squarespace Enhancements Review and improve the existing Squarespace website, including: Better navigation Improved contact forms Improved page layouts Better image presentation Ensure all pages function properly across desktop and mobile devices 3. Appointment Scheduling Integrate Acuity Scheduling into the website. Requirements: Visitors can schedule appointments directly from the website. Calendar displays available appointment times. Automatic email confirmations are sent after booking. Synchronize appointments with Google Calendar. Appointment scheduler should match the overall branding and appearance of the website. 4. Search Engine Optimization (SEO) Perform a complete SEO review and optimization of the website. Keyword Research Research and optimize for keywords related to: Indianapolis Realtor Carmel Realtor Hamilton County Realtor Marion County Realtor Indianapolis Real Estate Sell My Home Carmel Sell My Home Indianapolis On-Page SEO (Welcome any suggestion for optimization) Optimize each page by reviewing and improving: Title tags Meta descriptions Header hierarchy (H1, H2, H3) URL structure Image ALT text Internal linking Structured data (Schema) XML Sitemap Canonical URLs Local SEO Optimize the website for local search visibility, including: Google Business Profile optimization Local Business Schema NAP (Name, Address, Phone) consistency where applicable Geographic keyword optimization City- and market-specific content recommendations Google Maps visibility and local search best practices