Substack Growth & Content Manager for Established Creator Brand

I’m looking for an experienced Substack Manager / Growth Strategist to help manage and grow my Substack, with the primary goal of increasing paid subscribers. I’m an author, creator, and entrepreneur with 1M+ followers across TikTok and Instagram. My work focuses on self-empowerment, faith, emotional healing, men’s growth, relationships, personal growth, and helping people feel seen. I already have an established content library, multiple viral posts/videos, published books, and a Substack audience. I want someone who can help turn more of that existing attention into a deeper Substack community and, most importantly, paid subscribers. This is NOT just a posting or virtual assistant role. I’m specifically looking for someone who understands Substack as a platform — including audience growth, Notes, paid subscriber strategy, reader engagement, content positioning, analytics, and monetization. PRIMARY GOAL Grow paid Substack subscribers. Secondary goals are: Grow the free subscriber base Increase engagement and retention Use existing content more strategically Generate relevant book sales when there is a natural fit RESPONSIBILITIES Content Management Publish/schedule 2–3 Substack posts per week At least 1 post per week should be created specifically for paid subscribers Publish/schedule 2–3 Substack Notes per week Repurpose strong excerpts from previous Substack posts into Notes when appropriate Help maintain a consistent publishing schedule Content Strategy Study my existing Substack posts, books, social media content, and best-performing content Review viral and high-performing TikTok and Instagram content for ideas that can be developed into stronger Substack posts Identify themes and topics that consistently resonate with my audience Recommend content designed specifically to convert free readers into paid subscribers Test different paid/free content structures, calls to action, series ideas, and subscriber benefits Help identify opportunities for recurring paid content or subscriber experiences Voice & Writing Learn my voice, tone, style, beliefs, and content approach Draft, edit, or adapt content so it sounds like me My voice is direct, grounded, conversational, emotionally honest, faith-aware, and human Content should never sound generic, overly polished, corporate, or obviously AI-generated Research my previous content before attempting to write in my voice Community Engagement Engage with readers on Substack Respond to comments appropriately in my voice and style Help deepen the sense of community around the publication Identify reader questions, themes, and conversations that could become future content Growth & Monetization Develop and execute a strategy for increasing paid subscribers Identify opportunities to improve free-to-paid conversion Use Notes strategically for discovery and growth Recommend improvements to paid subscriber positioning, offers, calls to action, and content Track performance and identify what is actually driving subscriber growth Regularly recommend adjustments based on the data Books & Existing ProductsWhen appropriate, naturally position one of my books inside a Substack post when the book directly fits the subject being discussed. This should feel useful and relevant — not forced or overly promotional — and should include the appropriate Amazon link. Book sales are a secondary goal. Paid subscriber growth is the primary goal. EXISTING CONTENT & FUTURE CONTENT I will still personally contribute content from time to time. I may also create subscriber-only courses, challenges, or special series. I previously created a subscriber-focused experience called The Healing Era that performed well, and I want to continue developing ideas like that. This role should help support and amplify those initiatives, not replace my involvement completely. WHO I’M LOOKING FOR You should have: Real experience managing or growing a Substack Experience with paid subscriber growth or newsletter monetization Strong understanding of Substack Notes Excellent English writing ability Experience writing in another creator’s voice Strong content strategy instincts Experience analyzing content performance Good judgment around community engagement Ability to work independently once you understand the brand Experience with personal development, faith, relationships, emotional wellness, men’s growth, authors, or creator-led brands is a plus. IMPORTANT Please do not apply if your experience is limited to general social media management or basic newsletter scheduling. I need someone who actually understands Substack growth and monetization. This will begin as a 1–3 month trial. If you prove that you can manage the platform well, understand my voice, grow the audience, and help increase paid subscribers, this can become a long-term contract. Ultimately, this role needs to make business sense. As paid subscriber revenue grows, there will be room for the role and responsibilities to grow as well.