Swiftmend Website Finalisation – Mobile/Desktop Polish, SEO & Booking Optimisation

🌊🐦 Bring the Swiftmend Brand to Life — Small Website Makeover and Implementation Fixed budget: $200 AUD I'm looking for a talented web developer and designer to help bring an already-planned website refresh for Swiftmend Counselling and Care to life. This is deliberately a small, well-prepared implementation project rather than a ground-up website strategy project. I have already done the planning, content direction, branding, page structure and visual specification. What I need now is someone with excellent visual judgement and strong implementation skills who can take that direction and turn the existing website into something polished, calm and genuinely beautiful. Website: [www.swiftmend.com.au](http://www.swiftmend.com.au) THE OVERALL FEELING I WANT The new Swiftmend website should feel: Spacious. Light. Delicate. Tranquil. Fresh. Coastal. Human. I don't want a corporate mental-health website, a busy template, or something that feels like an online shop. I want visitors to immediately feel: This feels calm, safe and easy to understand. The design should have lots of breathing room and generous white space, with subtle aqua and blue accents rather than a website dominated by colour. The overall visual language should feel like gentle flowing water, coastal air, feathers and delicate hand-drawn lines. THE LOGO IS THE FOUNDATION OF THE DESIGN My Swiftmend logo is already finished, including the completed animated version. I do not need the logo redesigned or re-animated. The developer will receive the finished logo and needs to implement it beautifully throughout the website. The logo incorporates a Superb Fairy-wren, and I want the website's design language to feel like it naturally grows out of that logo. Think: Superb Fairy-wren, feathers, flowing movement, water, coastal air, delicate lines and a calm counselling environment. Importantly, I don't want a literal bird-themed website. The bird should be a subtle and sophisticated part of the visual identity. The website should feel like the logo and website belong to the same carefully designed brand. COLOURS The website should be based closely on the colours already established in my logo. The main palette is approximately: Primary Aqua: #63C5E2 Light Aqua: #82D0E6 Soft Coastal Blue: #69B9DE Very Pale Aqua: #F3FBFD Warm White: #FCFEFE Main Text: #344A52 Secondary Text: #657980 The exact aqua can be adjusted slightly if necessary to accurately sample the finished logo. The important part is that approximately 80 to 90 percent of the website should be white or very pale background, with aqua and coastal blue used as restrained accents. Aqua should appear in buttons, links, icons, fine borders, small highlights, hover states and subtle decorative elements. I do not want the website covered in blue. It should predominantly feel light and white, with the aqua appearing almost like accents of colour from the logo. THE PENCIL-THIN VISUAL LANGUAGE This is particularly important to me. I want the website to have a very fine, delicate line aesthetic, almost like pencil or extremely fine ink drawing. For example: 1px borders Approximately 1 to 1.5px icon strokes Delicate dividers Fine curved lines Rounded line ends Subtle wave lines Extremely light visual framing I want these fine-line elements to accurately match and visually connect back to the logo. I don't want someone to simply put random thin borders around the website. The website should feel as though the same artistic language used to create the logo has been extended into the website itself. The logo has its own delicate shapes, movement and visual character. I want the typography, icons, borders, waves, buttons and decorative elements to feel like they belong to that same family. Please avoid thick borders, chunky icons, heavy boxes, thick underlines and oversized decorative graphics. BUTTON AND HOVER ANIMATIONS I would particularly like the website's buttons and interactive elements to have subtle, beautiful hover animations. However, I absolutely do not want generic web-design animations such as bouncing buttons, spinning icons, flashing effects, large expanding circles, aggressive colour changes, particles, gimmicky liquid effects or anything that feels like a technology company. The animation language I want is inspired by a gentle ripple moving across calm water. For example, when someone moves their mouse over the Book An Online Appointment button, the button could have a very subtle aqua transition where a fine flowing wave or ripple line travels gently across the button, or a delicate aqua movement softly changes the button's fill or border. The movement should be: Slow. Soft. Organic. Smooth. Restrained. Rather than: Fast. Flashy. Bouncy. Attention-seeking. The animation could subtly echo the curved flowing lines associated with water, feathers, the Superb Fairy-wren and the movement already present in the animated logo. I want the hover effect to feel almost like a tiny ripple passing over still water. The best implementation may be a very subtle combination of gentle aqua colour transition, fine-line wave movement, soft opacity transition, slight background movement and delicate border animation rather than one large obvious effect. The animation should remain elegant and almost subconscious. Someone should interact with a button and think: That feels lovely. Not: Wow, there's an animation on that button. The animation should reinforce the brand rather than compete with it. Please use your own professional judgement to determine the most elegant technical implementation. ANIMATED LOGO The finished animated Swiftmend logo should sit in the top-left of the website header. It should display crisply on desktop and mobile and load efficiently. The animation itself is already complete, so this is an implementation task rather than an animation-design task. The animation should remain the primary brand movement on the website, while the other animations, including button hover states, should be much more subtle. A static fallback should be available if technically appropriate. DESKTOP WEBSITE The desktop version requires the main visual redevelopment. The intended navigation is approximately: Home | About Jason | Services | Pricing and Booking | Resources | Contact with a prominent: Book An Online Appointment CTA. The desktop design should be minimalist, spacious and editorial rather than looking like a generic counselling template. MOBILE WEBSITE An important part of this project is that I do not want the mobile website unnecessarily rebuilt from scratch. The existing mobile structure and user flow should be retained where practical, but its visual appearance should be transformed so it belongs to the new Swiftmend brand. Think: Same basic mobile skeleton, completely new Swiftmend visual skin. The mobile site should receive new typography, new colours, new fine-line design, new icons, supplied imagery,