PR Team Needed for Ongoing Media Coverage & Press Mentions

We are looking for an experienced PR person, team or agency to help an established online marketplace secure regular, high-quality mentions in the press. Our platform operates within a unique, mature-audience niche connected to online content, dating and relationships, internet culture, and alternative ways of earning online. Applicants should be comfortable working with brands and topics intended for adult audiences, although the PR strategy itself will focus on mainstream, newsworthy stories and media opportunities. We are looking for a proactive PR team that can identify strong media angles, develop stories journalists genuinely want to cover, and consistently pitch relevant journalists and publications. This could include original data and surveys, trending topics, expert commentary, unusual human-interest stories, and timely responses to conversations already happening in the media. The goal is to build an ongoing PR strategy that generates regular earned media coverage and strengthens the authority and visibility of our brand. We are not looking for simple press release distribution. We are particularly interested in a team that can develop creative and newsworthy angles, build relationships with journalists, and secure brand mentions, features, quotes, and expert commentary across relevant national, lifestyle, business, technology, and online culture publications. This is an ongoing opportunity, and we are looking for a team that can consistently generate and pitch new ideas rather than working on a single campaign. When applying, please share examples of media coverage you have successfully secured for previous clients and explain your approach to generating regular press coverage for a niche online business. Experience working with dating, relationships, mature-audience brands, or unconventional online businesses would be particularly relevant. Full details about the platform and industry will be shared with shortlisted applicants before moving forward.