TikTok Ads Specialist – High-Risk Product Advertising

Posted 3 weeks ago

Worldwide

Summary

We're looking for an experienced TikTok advertiser with a proven track record of launching and scaling campaigns for products that sit on the edge of TikTok's advertising policies. These "gray area" products often face inconsistent moderation and creative disapprovals, so we're seeking someone who understands how to create campaigns that consistently gain approval while complying with TikTok's advertising policies. This is not a traditional Media Buying Role. The right candidate will have clear experience in gray area industries. To be clear: we're not referring to traditional "restricted industries" such as telehealth, financial services, gambling, or other verticals with established TikTok compliance programs. Instead, we're looking for someone with experience advertising products that exist in gray areas of TikTok's advertising policies—where creative approval is often inconsistent, conventional best practices aren't enough, and success comes from understanding how to present products in ways that navigate "through" platform policies while maximizing the likelihood of approval. Please DO NOT apply if you don't have experience advertising High Risk products. What You'll Be Working On Launching and scaling TikTok advertising campaigns. Working closely with our creative team to develop ad concepts that have the highest chance of being approved. Identifying patterns in moderation decisions and adapting creative accordingly. Testing new creative angles, messaging, and formats. Helping us build repeatable processes for achieving strong approval rates without sacrificing performance. Scaling campaigns once winning creatives are identified. What We're Looking For Extensive experience running profitable TikTok campaigns. Proven success advertising products that regularly encounter creative disapprovals or inconsistent moderation. A deep understanding of TikTok's creative review process and how different creative approaches influence approval outcomes. Strong analytical thinking and the ability to identify moderation patterns through testing. Someone who stays ahead of platform changes and adapts quickly. Bonus Experience Experience with products such as: Research compounds (Peptides) Cannabis Mushrooms Alternative health products Other products that commonly encounter heightened creative scrutiny Purchasing / Creating backup ad accounts / TikTok accounts to use. Building a system to consistent warmed ad accounts / TikTok accounts. When You Apply Please include: The types of products you've advertised that experienced frequent moderation challenges. Examples of campaigns you've successfully launched despite difficult approval environments. Your approach to increasing creative approval rates while remaining compliant with TikTok's advertising policies. Any case studies or performance screenshots you're able to share (with sensitive information removed). We're looking for a long-term partner who understands that succeeding on TikTok in challenging product categories requires creativity, testing, and experience—not generic media buying.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $30.00

    -

    $60.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
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Skills and Expertise
Mandatory skills
TikTok
TikTok Marketing
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:2 weeks ago
  • Interviewing:
    2
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Mar 2, 2024
  • United States
    North Canton8:28 PM
  • $85K total spent
    47 hires, 13 active
  • 291 hours
  • Sales & Marketing
    Small company (2-9 people)

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