TikTok Affiliate Manager

We are a DTC supplement brand focused on menopause support and weight management. Our customers are women 40+ who are tired of being talked down to and want products that actually work. We're scaling TikTok Shop as a core sales channel and need someone to own the affiliate side of it end to end. The Role You will build and run our TikTok Shop affiliate program from the ground up. That means finding creators, getting them to sign up, getting samples in their hands, getting videos posted, and getting those videos to convert. Success is measured in three things: number of active affiliates, volume of content published, and affiliate-driven GMV. This is a hands-on operator role, not a strategy role. You'll be in TikTok Seller Center and the Affiliate Center every day, sending outreach, chasing follow-ups, and troubleshooting why a creator's video didn't get a product link attached. What You'll Do Recruit affiliates -Source creators daily through TikTok Creator Marketplace, Affiliate Center search, competitor comment sections, and hashtag/sound research -Run high-volume outreach via Target Collaboration invites, open collaboration plans, and DMs — with tracked follow-up sequences -Prioritize creators whose audience actually matches ours (women 40+, menopause, perimenopause, weight loss, wellness, midlife content) -Recruit across tiers: nano/micro creators for volume, mid-tier for reach, and a small set of top performers to invest behind Get content made -Manage sample seeding: approvals, shipping, tracking, and follow-up so samples convert into posted videos -Write and maintain creator briefs — hooks, angles, do's and don'ts, and compliance guardrails on claims -Feed creators proven hooks and winning angles from existing top-performing videos -Chase posting deadlines and re-engage creators who went quiet after receiving product Drive sales -Set and adjust commission rates, open plans, and targeted offers to hit GMV goals without wrecking margin -Identify top performers early and scale them with higher commissions, exclusive codes, or paid usage rights -Coordinate with the team on TikTok Shop campaigns, flash deals, and platform promo events -Flag winning affiliate videos for Spark Ads / paid amplification Manage the program -Own the affiliate CRM/tracker: creator status, samples sent, videos posted, GMV per creator -Report weekly on affiliates recruited, active affiliates, videos live, GMV, and commission spend -Handle creator questions, payment issues, and escalations quickly — creators work with brands that respond fast -Keep everything compliant: no disease claims, proper disclosures, TikTok Shop policy adherence Required -2+ years managing a TikTok Shop affiliate program (US market) with results you can show — GMV numbers, creator counts, screenshots -Hands-on with TikTok Seller Center, Affiliate Center, target/open collaboration plans, and sample requests -Strong written English — you'll be writing hundreds of outreach messages and briefs -Organized and high-volume by nature: this role is a numbers game and you need a system to run it -Comfortable with rejection and ghosting; persistent follow-up is most of the job Nice to have -Supplements, wellness, or beauty category experience -Experience with the 40+ / menopause / women's health audience -Familiarity with affiliate tools (Kalodata, Shoplus, FastMoss, Archer, Cosmos) -Basic video editing or the ability to spot what makes a UGC hook work -Shopify and email/SMS platform familiarity Why This Role? You're building the program, not inheriting someone else's. There's real product-market fit here and an audience that talks about these problems constantly — the creators are out there, they just need to be found and activated. Direct access to decision-makers, fast approvals, and budget to test. How to Apply: -A short note on the best TikTok Shop affiliate program you've run — brand, category, GMV, number of active creators -Screenshots or a dashboard export backing up those numbers -Your answer to this: If you had 30 days and a $2000 budget to launch our affiliate program from zero, what exactly would you do in week 1? Applications without #3 answered won't be reviewed.