TikTok Paid Ads Manager - Telehealth (U.S. Hispanic Market)

Part-time We are looking for an experienced TikTok Paid Ads Manager to run and scale paid advertising for our telehealth programs, with a primary focus on the U.S. Hispanic market. You'll turn compelling, culturally relevant, bilingual short-form creative into qualified leads and enrolled patients, all while staying within healthcare advertising compliance. Responsibilities - Build, launch, and optimize TikTok ad campaigns focused on lead generation and patient acquisition - Manage targeting, bidding, budgets, and creative testing across English and Spanish audiences - Monitor performance daily (ROAS, CPL, CAC, CTR, CVR) and optimize toward efficient, compliant growth - Partner with our creative team on hooks, patient-story formats, and offers that convert without making unsubstantiated claims - Make sure ads never suggest patients can skip a real medical evaluation, only real prescriptions from a licensed doctor, and always include the required medical disclaimer text - Stay current on TikTok's healthcare/telehealth advertising policies and resolve any ad rejections or policy flags quickly Report weekly on spend, leads, enrollment, and ROAS Requirements - 3-5+ years managing paid TikTok campaigns, ideally in healthcare, telehealth, or another regulated category - Fluent in English and Spanish - Strong written and verbal communication skills, able to give clear creative feedback and report results to non-technical stakeholders - Strong hands-on experience with TikTok Ads Manager, Pixel, Events API, and Spark Ads - Solid grasp of performance metrics: ROAS, CAC, CPL, CTR, CPM, CVR - Comfortable working within compliance review without losing campaign speed - Experience with GoHighLevel or similar CRM platforms is a plus Ideal Candidate You're analytical, creative, and used to working in a regulated space. You know how to build trust with a bilingual, health-conscious audience through authentic content and compliant offers, and you move fast without cutting corners on what can legally be claimed or advertised.