Tiktok Shop Affiliate Creator Growth Lead - Sports Brand

# TikTok Shop Affiliate & Creator Growth Lead - Sports / DTC Brand We're looking for an experienced **TikTok Shop Affiliate & Creator Growth Lead** to help us build and operate a large-scale, performance-driven TikTok Shop affiliate program. **This is NOT a traditional influencer marketing role.** We are NOT looking for someone whose primary experience is negotiating paid influencer posts, gifting products to influencers, or managing brand-awareness campaigns. We want someone who understands how to build a **TikTok Shop affiliate machine** where creators are recruited at scale, compensated primarily through commission, developed into high-performing affiliates, and the best creators/content are identified and scaled further. What We're Building Our goal is to build a large network of football-focused creators and affiliates. The basic model: **Recruit creators at scale → Send samples to qualified creators → Get creators posting → Generate affiliate GMV → Identify top performers → Increase incentives → Develop deeper creator relationships → Turn winning creator content into paid advertising creative → Repeat** We ultimately want a smaller group of elite creators within the larger affiliate network who: * Post consistently * Generate meaningful TikTok Shop GMV * Receive increased commission and incentives * Get early access to new products * Produce content around product launches * Work closely with our team * Create content that can be tested and scaled through Meta advertising The goal is not simply to recruit affiliates. **The goal is to build a creator distribution and content engine** What You'll Own You will help build this program from the ground up and eventually take ownership of its day-to-day operation. Responsibilities will include: * Develop and execute our TikTok Shop affiliate growth strategy * Source sports creators at scale * Build automated creator outreach and follow-up systems * Manage TikTok Shop Open and Target Collaborations * Evaluate and approve creator sample requests * Improve sample-to-content/posting rates * Onboard and activate new affiliates * Develop commission and incentive structures with our team * Identify high-performing affiliates based on GMV, content quality, consistency, and other performance metrics * Build deeper relationships with top-performing creators * Coordinate early product access and launches with top affiliates * Create creator competitions, bonuses, leaderboards, and other performance incentives * Track creator and affiliate performance * Identify top-performing affiliate videos * Coordinate with our Meta advertising team to test winning creator content as paid ads * Help secure and organize appropriate creator content/usage rights * Build systems and SOPs that can eventually be executed by VAs * Manage and train VAs as the affiliate program grows * Report weekly on affiliate growth, creator activity, content volume, GMV, and key opportunities Tools / Experience We're Interested In Experience with some of the following is strongly preferred: * TikTok Shop Seller Center * TikTok Shop Affiliate Center * TikTok Shop Open Collaboration * TikTok Shop Target Collaboration * GMV Max / TikTok Shop Ads * Euka * Reacher * Creator CRM / outreach automation tools * Discord creator communities * Airtable / Google Sheets * Creator sample management * Affiliate commission structures * Meta Ads creator-content workflows You do **not** need experience with every tool listed above, but would be preferred. We care much more about whether you've actually built or operated a successful TikTok Shop affiliate program. Who We're Looking For You should have direct experience with **TikTok Shop affiliates and creator commerce.** Ideally, you've previously helped a brand: * Recruit hundreds or thousands of affiliates * Build high-volume creator outreach systems * Improve creator activation rates * Manage product samples at scale * Generate meaningful affiliate GMV * Build relationships with top-performing affiliates * Create performance-based creator incentives * Manage creator communities * Turn affiliate content into paid advertising creative * Build systems that VAs can execute We're looking for someone who is **extremely performance and numbers driven.** We care about: **Active affiliates. Content produced. Sample-to-post rate. GMV. GMV per creator. GMV per video. Creator profitability. Contribution margin. Top creator development. Winning advertising creative.** Not vanity metrics. Important: Commission-First Creator Model Our goal is to build this program primarily around **performance-based creator compensation rather than creator retainers.** We want our best creators to make a lot of money. As creators prove themselves, we want to reward them through increased commissions, performance bonuses, competitions, early product access, increased exposure, and deeper relationships with the brand. Part of your responsibility will be helping us determine how to structure these incentives so that: **Creators have a strong financial reason to prioritize our brand while the program remains profitable and scalable for the brand.** Initial Engagement We are open to beginning this as a **20–30 hour/week engagement** with the potential to develop into a much larger long-term role. Initially, your job will be to help us: 1. Audit our current TikTok Shop affiliate setup 2. Design the affiliate acquisition funnel 3. Establish creator qualification criteria 4. Implement creator sourcing and outreach systems 5. Establish sample approval criteria 6. Develop affiliate commission/incentive tiers 7. Build creator performance tracking 8. Launch high-volume affiliate recruitment 9. Establish a process for identifying and developing top creators 10. Build the workflow between TikTok affiliate content and our Meta advertising team If the program scales successfully, we expect to add VAs underneath this role to handle sourcing, outreach, follow-ups, sample management, tracking, and other repetitive tasks. **We want the person in this role to eventually lead that system rather than personally performing every repetitive task forever.** ## To Apply Please answer the following questions in your application. **1. What TikTok Shop affiliate programs have you personally built or managed?** Please include approximate numbers where possible: * Number of affiliates * Active affiliates * Monthly affiliate GMV * Monthly creator outreach volume * Samples sent per month * Sample-to-post rate * Content volume **2. Walk us through how you would recruit 500+ qualified creators for a football performance brand.** Be specific. **3. What tools have you personally used for TikTok Shop creator sourcing, outreach, CRM, and affiliate management?** Please specifically mention whether you've used **Euka or Reacher.** **4. How have you structured creator commissions and performance incentives in previous programs?** **5. How do you decide which creators should receive free samples?** **6. How do you turn someone who posts one affiliate video into a creator who consistently posts for the brand?** **7. Have you built or managed a VIP/top-creator program? If so, explain how it worked.** **8. Have you taken winning TikTok affiliate content and worked with a Meta advertising team to scale that content as paid creative? Explain the workflow you used.** **9. Have you managed VAs as part of an affiliate or creator program? If so, how did you divide responsibilities?** **10. If you joined tomorrow, what would your first 30 days look like?** Please do not send us a generic influencer marketing proposal. We're specifically looking for someone who understands **TikTok Shop affiliate growth, creator performance, systems, and scale.**