Top Rated Google Ads + LSA Specialist – Home Services

We are a fast-growing digital marketing agency seeking a Top Rated or Top Rated Plus Google Ads Expert with extensive experience managing Google Search Ads, Performance Max, and Google Local Services Ads (LSA) for Home Service businesses. This is a long-term opportunity for an expert who understands how to generate qualified phone calls, booked jobs, and consistent leads while maximizing ROI. About the Role We manage multiple Home Service clients across different cities and are looking for a results-driven PPC specialist who can independently manage, optimize, and scale both Google Ads and Google Local Services Ads (LSA). Our primary goal is simple: • Generate qualified leads • Lower Cost Per Lead (CPL) • Increase booked jobs • Maximize Return on Ad Spend (ROAS) • Improve overall campaign performance Industries We Work With • HVAC • Plumbing • Electrical • Roofing • Cleaning Services • Pest Control • Water Damage Restoration • Remodeling • General Contractors • Home Inspection Responsibilities Google Ads • Build and manage high-performing Search campaigns • Create and optimize Performance Max campaigns • Conduct in-depth keyword research • Build tightly themed ad groups • Write compelling, high-converting ad copy • Optimize bidding strategies • Improve Quality Score • Reduce Cost Per Lead (CPL) • Conduct weekly search term analysis • Build and maintain negative keyword lists • Perform competitor research • Optimize landing page performance • Scale successful campaigns while maintaining profitability Google Local Services Ads (LSA) • Set up and optimize Local Services Ads accounts • Manage verification and onboarding processes • Improve ad ranking and budget utilization • Optimize service areas, business categories, and business profile • Monitor lead quality and dispute invalid leads • Track booked jobs and optimize lead performance • Improve impression share and ranking • Monitor LSA performance metrics and recommend improvements • Troubleshoot account issues, suspensions, and verification challenges Tracking & Analytics • Configure Google Tag Manager (GTM) • Set up GA4 conversion tracking • Track phone calls, forms, and offline conversions • Ensure accurate lead attribution • Analyze campaign performance and provide actionable recommendations • Prepare monthly performance reports Required Skills • Google Ads (Search, Performance Max, Display, Remarketing) • Google Local Services Ads (LSA) • Google Tag Manager (GTM) • Google Analytics 4 (GA4) • Conversion Tracking • Offline Conversion Tracking • Call Tracking • Lead Generation • Budget Optimization • Landing Page Optimization • Local Marketing • Competitor Analysis • Performance Reporting Preferred Experience Experience working with: • ServiceTitan • Jobber • Housecall Pro • CallRail • Zapier • Microsoft Clarity • Local SEO • Conversion Rate Optimization (CRO) Minimum Requirements • Top Rated or Top Rated Plus freelancer • 5+ years of Google Ads experience • Proven Home Service marketing experience • Strong portfolio with measurable results • Experience managing monthly ad budgets of $10,000+ • Excellent English communication • Strong analytical and problem-solving skills • Ability to work independently and proactively Please Include in Your Proposal 1. Your Upwork profile link 2. Years of Google Ads and LSA experience 3. Home Service industries you've worked with 4. Total monthly ad budget you've managed 5. Your average Cost Per Lead (CPL) for Home Service clients 6. Three recent case studies with measurable results 7. Experience with Google Local Services Ads (LSA) 8. Experience with GTM, GA4, and conversion tracking 9. Experience with ServiceTitan, Jobber, or Housecall Pro 10. Your availability and time zone Screening Question To confirm you've read this job description, begin your proposal with: "Home Service Ads & LSA Expert" Long-Term Opportunity This is a long-term position with the opportunity to manage multiple client accounts. We are looking for a proactive expert who can take ownership of campaigns, continuously optimize performance, and consistently deliver qualified leads and measurable business growth. If you have a proven track record of generating high-quality leads through Google Ads and Google Local Services Ads for Home Service businesses, we look forward to reviewing your application.