🧑‍💻 Tracking Engineer for Agency 🧑‍💻

🎯 Conversion Tracking Specialist — GTM, sGTM/Stape, Offline Conversions (Marketing Agency) We're a marketing consulting agency looking for a tracking implementation specialist to handle conversion tracking and attribution setup for our clients across Google Ads and Microsoft Ads. Steady, ongoing work for the right person — and we handle all client communication, so you can focus on the build. 🛠️ What you'll actually do: ✅ Implement client-side and server-side Google Tag Manager, including Stape-hosted sGTM containers ✅ Configure enhanced conversions for Google Ads and Microsoft Ads (UET) ✅ Set up offline conversion uploads from client CRMs (HubSpot, Salesforce, GoHighLevel, Pipedrive, etc.) — via Google Ads API, Microsoft Ads offline conversions, or Customer Match ✅ Build GA4 event tracking, dataLayer specs, and enhanced e-commerce ✅ Deploy Meta Pixel + Conversions API when relevant ✅ Occasional reporting dashboards (mostly Looker Studio) ✅ Rare, minor site code changes — never anything that touches UI 🚫 What you won't do: ❌ Manage ad campaigns (we don't want campaign managers) ❌ Build websites or landing pages ❌ Deal with clients directly 📋 Required experience (we'll ask for proof): 🔹 GTM + GA4 + dataLayer implementation, ideally on e-commerce sites 🔹 Server-side GTM via Stape (or comparable — Cloud Run, self-hosted) 🔹 At least one end-to-end offline conversion pipeline with a CRM 🔹 Google Ads conversion tracking with proper gclid / gbraid / wbraid handling 🔹 Microsoft Ads UET and offline conversion uploads 🔹 Comfortable working without a client-side developer — you'll often be the only technical person on the project, so you must be confident implementing in the dataLayer yourself 🌟 Bonus points if you also have: ✨ Experience battling spam — bot filtering in GTM, reCAPTCHA / Cloudflare Turnstile / honeypot setups, keeping junk form submissions out of conversion data ✨ Web security knowledge — Content Security Policy (especially for sGTM), consent management (GDPR/CCPA), cookie governance, securing API keys in tag templates ✨ Comfortable using AI coding tools (Cursor, Claude, Copilot, etc.) to ship faster and document your work 👤 Who you are: ⚡ Turns around most projects within 3–4 business days of assignment (no weekends or holidays expected — work/life balance matters here) 💬 Communicates proactively, especially when something in scope looks like it might expand 🧹 Writes clean, documented code another implementer could read a year from now 🔍 Anticipates edge cases instead of waiting to be told 🤝 How we work: 📌 Monday.com for tasks, Slack for comms, Upwork time tracker required 📌 Clear priorities, deadlines, and dependencies — you'll never be guessing 🎁 Performance bonuses for strong communicators 🚷 Please don't contact us outside Upwork 📝 To apply, include all three: 1️⃣ The word "jujube" somewhere in your cover letter so we know you read this 2️⃣ 2–3 work samples covering the range of this stack, with rough hours per project 3️⃣ A short answer to this scenario: A client uses Google Ads and HubSpot. They want a Google Ads offline conversion to fire whenever a HubSpot deal moves to "Closed Won," with the original gclid attached. Walk me through how you'd architect this end-to-end — capture, storage, and upload. Looking forward to your application! 👋