Train Our AI Agent to Run Google & Meta Advertising (Fixed-Price)

## Project Overview We run businesses operated largely by AI agents. Your job in this project is to **transfer your paid advertising expertise into our AI agent** through written SOPs, worked examples, and structured feedback rounds — so the agent can create, launch, analyze, and continuously improve campaigns on Google Ads and Meta (Facebook & Instagram). Payment is released per milestone when the deliverables below are met. You must have 3+ years of hands-on experience managing real ad budgets on both Google and Meta, deep knowledge of conversion tracking, structured creative testing, and campaign optimization, and excellent written English. ## Deliverables & Milestones ### Milestone 1 — SOP Package (30% of project fee) Written in English, in Markdown or Google Docs, detailed enough that a person with zero ads experience could follow them: 1. **Campaign setup SOP — Google Ads** — account/campaign structure, campaign-type selection (Search, PMax, YouTube), keyword/audience setup, bidding strategy selection rules, and launch checklist 2. **Campaign setup SOP — Meta Ads** — campaign objectives, audience/targeting rules, placement logic (Facebook & Instagram), budget structure, and launch checklist 3. **Tracking SOP** — pixel/tag setup, Google Tag Manager, Conversions API, conversion event definitions, and how to verify tracking is working before spending 4. **Creative brief & testing SOP** — how to brief ad creatives (incl. for AI generation), testing structure (what to test, sample sizes, duration), and rules for declaring winners 5. **Analysis & optimization SOP** — the exact metrics to check (ROAS, CPA, CTR, frequency, etc.), review cadence, and explicit decision rules with thresholds: when to kill, when to scale, when to iterate, when to wait 6. **Compliance & account health checklist** — pass/fail checks covering ad policies on both platforms and the practices that get accounts restricted or banned *Accepted when:* all 6 documents are delivered, decision rules use concrete numbers/thresholds rather than "monitor performance," and one revision round is completed. ### Milestone 2 — Worked Examples (30% of project fee) 1. **2 complete campaign plans** (one Google, one Meta) for products we specify, produced by following your own Milestone 1 SOPs — structure, targeting, budget, creative briefs, and launch checklist filled in 2. **2 annotated case breakdowns from your past work** (anonymized): one campaign that worked and one that failed, each annotated with which of your SOP rules explain the outcome 3. **1 optimization walkthrough:** we give you a campaign performance dataset; you return the analysis and decisions by applying your own analysis SOP, showing which rule triggered each decision *Accepted when:* every output demonstrably follows your own SOPs and every decision references a specific rule. ### Milestone 3 — Agent Training & Validation (40% of project fee) 1. **3 feedback rounds:** we give you agent-produced outputs per round (campaign plans, ad copy, creative briefs, optimization decisions); you return written corrections referencing your SOPs, and we update the agent between rounds 2. **Final validation:** in a last batch of 10 agent outputs, at least 8 must pass your own checklists and decision rules without corrections, and all 10 must pass the compliance checklist *Accepted when:* all 3 rounds are documented in writing and the final batch reaches the pass criteria. If the agent fails, one additional feedback round is included in the fee. ## Terms - Fixed price, paid via Upwork milestones as listed above; propose your total project price in your application - All deliverables become our property upon payment (work for hire); you must not reuse or resell them - One revision round per deliverable is included - All application-stage answers are screening questions only — do not create any new work for this application; links to existing, already-published work are welcome - Strong performance may lead to ongoing paid retainer work maintaining and improving the agent --- ## Application Questionnaire (required — applications without it are rejected) 1. Describe the largest ad account you've personally managed: platform(s), monthly budget range, vertical, your role, and results (ranges are fine, but be specific about what YOU did). 2. Walk us through how you'd structure a campaign launch for a brand-new product on Meta, step by step — objectives, audiences, budget split, creative volume, and what you check on days 1, 3, and 7. 3. What exact metrics and thresholds do you use to decide an ad should be killed vs. scaled? Give real numbers you actually use. 4. Describe your conversion tracking setup process: which tools, in what order, and how you verify events fire correctly before scaling spend. 5. Have you ever had an ad account restricted or banned (yours or a client's)? What happened and what did you change afterward? 6. In 5–10 lines, describe how you would instruct a brand-new employee to write Meta ad primary text — what rules would you give them?