AI UGC Video Creator for Facebook

We are looking for an experienced AI UGC Video Creator to help us develop and produce Facebook video content for a health, wellness, and nutrition brand. This is a pay-per-project position, with the opportunity for consistent ongoing projects for the right person. A major part of this role will be helping us develop a recognizable AI influencer/creator persona that can be used consistently across our Facebook content. We are not looking for generic AI avatars or corporate-looking spokesperson videos. We want videos that feel like they came from a real health and wellness creator sharing useful information, personal discoveries, product recommendations, and wellness content naturally on Facebook. Main Goal We want to build a recognizable health/wellness creator persona with a consistent: Face and appearance Voice Personality Speaking style Energy Clothing/style Environments Health and wellness interests Content style Video format Visual identity The goal is for Facebook viewers to eventually recognize the creator across multiple videos rather than seeing a different random AI avatar in every piece of content. Primary Platform This role is specifically focused on Facebook. Videos may be used for: Facebook Feed Facebook Reels Facebook Pages Organic Facebook content Paid Facebook advertising Facebook-native educational and recommendation content You should understand how to make videos that feel natural to the Facebook platform rather than simply repurposing TikTok-style content. Types of Videos Content may include: Health and wellness education Nutrition topics Ingredient-focused videos Supplement content UGC-style product recommendations Problem/solution videos Personal discovery-style content "Things I wish I knew sooner" videos Health and wellness tips Ingredient discoveries Routines Product demonstrations List-style videos Myth/misconception content Product-in-hand content Story-based videos Organic Facebook videos Facebook advertisements Multiple hooks and creative variations AI UGC Experience You should have experience creating realistic AI UGC-style videos. We are especially interested in creators familiar with tools such as: Arcads Creatify MakeUGC HeyGen Captions Kling Runway Veo ElevenLabs CapCut Adobe Premiere You do not need experience with every platform listed. We care more about your ability to select the right tools and consistently produce realistic, high-quality content. Strong Character Consistency This is one of the most important requirements. You should understand how to maintain the same AI creator across many videos, including: Face Hair Approximate age Body appearance Voice Personality Speaking style Wardrobe Environments Visual style Please be prepared to explain how you would maintain a recognizable creator across 50+ videos. Health, Nutrition & Wellness Experience Experience creating content for any of the following is strongly preferred: Supplements Vitamins Nutrition Health and wellness Fitness Functional foods Healthy lifestyle products Natural wellness products You do not need to be a doctor, dietitian, or nutritionist. However, you should be comfortable working with health-related content and understand how to communicate health and wellness information naturally and responsibly. Facebook Content & Creative Strategy We want someone who understands how people actually consume content on Facebook. The content should feel: Relatable Conversational Easy to understand Useful Curiosity-driven Natural rather than overly scripted Appropriate for Facebook audiences Strong enough to stop someone from scrolling You should understand how to create effective openings and hooks without making every video feel like an aggressive advertisement. You should be comfortable developing structures such as: Hook → Problem → Discovery/Story → Value → Product or Recommendation → CTA You should also understand how to create different angles around the same topic instead of repeatedly producing nearly identical videos. Scriptwriting We want someone who can contribute creatively rather than simply placing our scripts into an AI video generator. You should understand: Facebook-friendly hooks Storytelling Curiosity Relatable problems Personal discovery Educational angles Product recommendations Ingredient education Problem/solution storytelling Natural calls to action Different creative angles Short-form viewer retention We may provide the product, ingredient, topic, benefit direction, or core idea and expect you to help turn it into a strong video concept. Video Editing Videos should feel like native Facebook creator content, not corporate AI presentations. You should be comfortable with: Vertical video Facebook Feed/Reels formatting Mobile-first viewing Easy-to-read captions Text overlays B-roll Product footage Product-in-hand scenes Jump cuts Visual pattern interrupts Natural zooms/reframing Music when appropriate Sound effects when appropriate Strong first few seconds Clear pacing High mobile readability We care more about natural and believable content than excessive editing. Product Integration Experience incorporating physical products into AI UGC is highly preferred. We would like the ability to create scenes involving: Supplement bottles Capsules Powders Product packaging Products being held by the creator Products sitting naturally in the environment Kitchen or wellness routines Product demonstrations Lifestyle B-roll We do not want every piece of content to simply feature an AI talking head. Creative Variations We want someone who thinks in terms of concepts, hooks, and variations rather than individual videos. For example: 1 core topic → 3 different hooks → different opening scenes → different storytelling approaches → different B-roll → multiple Facebook-ready variations We may use these variations to determine which styles, hooks, and concepts perform best. Influencer Persona Development A key part of the initial project will be helping us build the creator's identity. This may include defining: Appearance Approximate age Personality Communication style Energy level Clothing/style Wellness interests Recurring environments Content pillars Typical video topics Signature video formats Vocabulary and speaking style Things the persona would and would not say The persona should feel like a consistent Facebook health and wellness content creator, not simply an AI spokesperson. Creator Persona Documentation We want clear documentation that allows the character and creative style to remain consistent over time. This may include: Character reference images Persona description Voice/settings used AI platforms used Prompts Character IDs, seeds, or reusable settings when available Personality Speaking style Vocabulary/tone Wardrobe guidelines Background/environment guidelines Content pillars Video structures Editing style Caption style Example scripts Persona do's and don'ts We want to build a reusable Creator Persona Guide / Persona Bible for the brand. Ownership & Handoff Any custom persona, project assets, prompts, templates, scripts, character settings, workflows, and final videos created specifically for our projects should be provided to us as part of the project handoff where technically possible. We want to build a long-term brand asset rather than a system that depends entirely on one freelancer. Ideal Candidate You may be a strong fit if you: Have a strong AI UGC portfolio Understand Facebook content Understand realistic AI video generation Can maintain character consistency Understand health/wellness content Can write or improve scripts Understand storytelling and viewer retention Can create multiple creative angles Can create organic and paid Facebook content Have strong attention to visual details Can identify and fix obvious AI artifacts Can make AI-generated content feel natural Can take creative direction while contributing your own ideas Are interested in an ongoing project-based relationship Compensation This is a pay-per-project position, not an hourly position. We would like to begin with a paid test project. If the quality and workflow are a good fit, we expect to have ongoing projects involving multiple videos and creative batches. Please include your typical pricing for: Single finished AI UGC video 3-video package 5-video package 10-video package Additional hook/opening variations Influencer persona development/setup, if priced separately Please explain what is included in your pricing and how many revisions are included. To Apply Please include: 3–5 examples of AI UGC videos you personally created. The AI video, voice, and editing tools you used to create them. Any examples you have from supplements, nutrition, health, fitness, wellness, or related industries. Any examples specifically created for Facebook, if available. A short explanation of how you would maintain the same AI influencer's face, voice, personality, and overall appearance across 50+ videos. Your typical pay-per-project pricing. What you would need from us to begin developing the creator persona. Please do not send a generic proposal. We are specifically looking for someone experienced in AI UGC, Facebook-native content, health/wellness content, and consistent AI persona development.