Vibrant, child-friendly visual brand kit

Project Summary: "We are creating a visual, text-light online learning platform for K–12 English language learners in New Mexico. We need a vibrant, child-friendly visual brand kit." Target Audience: Young multilingual children (K–5), older students (6–12), parents, and school district administrators. Key Themes: Southwestern/New Mexico The Bosque, the Rio Grande River valley, and high-desert colors, hot air balloons, rising/growth metaphors. The school in The Bosque, the Rio Grande River valley, which creates a vibrant, green riverine forest (the bosque) running directly through cities like Albuquerque and parts of the Mesilla Valley under a spotless, brilliant blue sky. The atmosphere is consistently one of joy, exploration, and friendly community. It's a sunny, peaceful day, as evidenced by the clear sky and bright conditions. The lighting is bright, natural daylight. The color palette is vibrant and cheerful. Dominant colors are the deep blue of the sky and the rich green. These are complemented by a wide array of bold, diverse colors from the hot air balloons, featuring checkers and stripes in yellow, red, blue, green, and orange. (See pictures attached). Required Deliverables: Logo Suite: Main Logo + Track Logos (Math/Reading/Science/Social Studies) + Favicon/App Icon. Color Palette & Typography Specifications. Set of 10–15 Custom PNG/SVG Icons (tiles for navigation, game controller, star, balloon, microphone, book, video/movie, present/gift, pencil, one round icon for each character (Ms. Skye, Professor Paws, Nova, Zoe, Leo) Brand Style Guide (PDF). Digital Media Templates (Editable in Canva): Moodle & Website Banners: 5 Sized appropriately for web/LMS course headers. Presentation / AI Video Slide Master: 16:9 widescreen layout with dedicated zones for avatars, text, and captions. Parent Guide / Worksheet PDF Template: Letter-size layout for printables. Vector Source Files (.AI, .EPS, .SVG, and transparent .PNG). ________________________________________________ ***We need to retain 100% full commercial rights to all artwork and logos created. Milestone 1 (30%): Logo moodboards, concept sketches, and color palette approval. Milestone 2 (40%): Final logo package, (Reading, Math, Science, and Social Studies sub-logos), and typography guide. Milestone 3 (30%): Delivery of custom LMS tile icons, brand guidelines PDF, and vector source files.