AI Video Creator/Editor

# Website Hero Video Brief – iVO Group ## Objective Create a premium, modern hero video for the homepage of the iVO website. The video should immediately communicate that iVO designs cleaning equipment around people first—not just technology. The viewer should feel that our equipment is: * Easy to use * Enjoyable to use * Professional * Innovative * Designed around cleaners * Produces excellent results with less effort The video will play silently on a continuous loop behind the homepage headline. --- ## Length 40 to 60 seconds Must loop seamlessly. --- ## Style Modern. Clean. Premium. Confident. Human. Think Apple, Nike, Volvo or Dyson rather than an industrial equipment catalogue. Avoid anything that feels like a typical cleaning equipment advertisement. For colours and feel have attached a couple of screenshots of the webpages at concept stage. --- ## Assets supplied We will provide several short videos showing our cleaning equipment in use. These generally include: * close-up cleaning action * before/after cleaning * machine movement * cleaning performance We have a lot of other footage from demonstrations, this mostly will not be usable directly as the lighting is bad and equipment can be old versions, but this could be useful to train the AI on what is expected. We can discuss this. --- ## Additional footage required Please create or source additional footage (AI-generated where appropriate) to build the story around people. Examples include: * cleaners smiling after achieving a great result * two colleagues high-fiving after finishing a job * trainer demonstrating equipment to a small group * friendly customer handover of a machine * team discussing cleaning solutions * operator confidently using equipment * subtle human interactions that communicate pride, confidence and teamwork Where iVO staff are shown, clothing should include iVO branded polo shirts - can provide images or video if needed. If machinery is shown alongside people, it should be only iVO products and colours, we can provide photos and more videos if needed. --- ## Story The video should alternate between: * machines * people with machines * scenes of ivo training / meeting rather than showing long sequences of only equipment. The overall message is: People → Better equipment → Better cleaning → Happy customers. --- ## Visual feel Bright. Natural lighting. Real environments. Healthcare. Commercial buildings. Schools. Offices. Facilities management environments. Avoid dark warehouses or overly industrial scenes. --- ## Editing Fast paced but not frantic. Smooth transitions. Premium colour grading. Minimal motion blur. No gimmicky transitions. No stock-video feel. --- ## Text No text embedded into the video. The website will overlay its own headline and call-to-action. --- ## Music None required. The video must work silently. --- ## Deliverables * 16:9 master version * Optimised web version suitable for homepage background * Video suitable to be used on a square cropped version for vertical mobile use - action should mostly take place in the centre portion of the video. * Colour graded * Seamless looping version --- ## Success Criteria Someone landing on the homepage should immediately think: "This company genuinely understands cleaning people." "This equipment looks easy to use." "This feels modern and innovative." "I'd like to know more."