Video Editing with motion graphics

Port Lympne Illuminated 2026 Freelance Motion Graphics & Creative Editing Brief Project Overview Port Lympne Illuminated returns for 2026 as Port Lympne Reserve’s signature winter event, with a wider campaign supporting both: - Port Lympne Illuminated Day Tickets - Port Lympne Illuminated Festive Stays We are looking for freelance motion graphics and creative editing support to produce a suite of premium hero campaign assets for use across Paid Media, Organic Social, CRM and our website. The core footage, campaign direction and messaging will be supplied by the Port Lympne team. This is not a full production brief. We are not looking for someone to define the campaign concept from scratch. We are looking for a freelancer who can take: - supplied raw footage - approved brand direction - 2025 reference creative - agreed campaign messaging - required aspect ratios and durations and elevate these into polished, distinctive, premium campaign assets. The main area where we are looking for additional creative value is in the treatment of typography, motion graphics, transitions and overall finish. The ambition is for the 2026 assets to retain the cinematic quality of previous Port Lympne Illuminated creative whilst introducing a more distinctive and recognisable visual language. --- Campaign Context Port Lympne Illuminated is a premium festive light experience set within the grounds of Port Lympne Reserve. The 2026 campaign will support two related but commercially distinct propositions. Port Lympne Illuminated Day Tickets The day-ticket campaign is focused on driving advance ticket sales for the event itself. Key campaign themes include: - The magic returns - Port Lympne Illuminated is back for 2026 - A premium festive evening experience - Family memories - Immersive light installations - The Reserve after dark - Festive food and drink - Grotto and additional experiences - Limited availability as the event approaches The event is positioned as a premium, immersive festive experience rather than simply another Christmas light trail. --- Port Lympne Illuminated Festive Stays The Festive Stays campaign supports overnight accommodation during the Port Lympne Illuminated period. The proposition combines: - Overnight accommodation at Port Lympne Reserve - Port Lympne Illuminated - Wildlife - Exclusive access to the Reserve - Festive food and drink - Accommodation ranging from family-focused stays through to premium and luxury experiences Key product areas include: Elfwood A family-focused festive overnight experience. Nightlights Premium accommodation combined with Port Lympne Illuminated. Luxury Festive Stays Higher-value luxury accommodation and exclusive festive experiences. The creative should position Port Lympne as a distinctive festive short-break destination rather than simply an event with accommodation attached. --- Project Objective Create a suite of premium hero campaign assets that: - Elevate the visual quality of Port Lympne Illuminated creative - Feel distinctive within the Christmas and festive attraction marketplace - Work effectively across paid social and Google Performance Max - Support both Day Tickets and Festive Stays - Create a recognisable motion graphic language for the campaign - Retain a premium and cinematic feel - Clearly communicate the proposition - Support commercial conversion - Allow the creative to feel refreshed and elevated versus 2025 --- What We Will Supply The Port Lympne team will provide: - Raw video footage - 2025 campaign creative for reference - Brand guidelines - Approved creative direction - Campaign messaging - Campaign copy - Calls to action - Logos and brand assets - Product information - Required campaign formats - Existing photography where relevant - Any additional visual references required The freelancer will not be expected to organise filming or photography. --- Scope of Support Required We require support with: - Creative video editing - Motion graphics - Animated typography - Premium title treatments - Transitions - End frames - CTA treatments - Copy animation - Adaptation across multiple aspect ratios - 15-second cutdowns - 30-second hero edits - Final exports for each required format - Editable project files The creative should feel considered and premium rather than templated. --- Creative Direction The overall visual treatment should feel: - Premium - Magical - Cinematic - Immersive - Elegant - Contemporary - Emotional - Warm - Festive - Distinctive The campaign should avoid feeling: - Overly childish - Gimmicky - Cheap - Over-produced - Like generic Christmas content - Like a standard light-trail advert - Like a heavily templated motion-graphics piece The visual identity should support Port Lympne’s premium positioning. --- Motion Graphics Direction One of the main opportunities identified from previous creative is the treatment of on-screen text. In previous assets, typography has generally appeared using relatively standard fades or title animations. For 2026, we would like to explore a more distinctive motion language inspired by the event itself. The animation should feel connected to: - Light - Illumination - Glow - Spark - Warmth - Wonder - Movement - Festive magic The objective is for the typography to feel integrated into the experience rather than simply placed over the footage. --- Typography & Animation Inspiration We are open to creative interpretation, but potential treatments could include: - Text revealed through moving light - Subtle glowing text reveals - Light sweeps across typography - Spark or particle trails - Soft illuminated edge treatments - Warm golden glow effects - Text appearing as lighting passes through frame - Environmental transitions - Copy emerging from darkness into light - Subtle shimmer effects - Animated typography inspired by illuminated installations - Soft particle reveals - Light-led transitions between scenes - Elegant animated end frames These effects should be subtle and premium. We are not looking for: - Heavy fantasy animation - Excessive sparkle effects - Cartoon-style magic - Cheap particle effects - Overly decorative title sequences The motion treatment should enhance the footage rather than compete with it. --- Editing Style The edits should feel cinematic but commercially effective. Key principles: Strong opening The opening two to three seconds should immediately capture attention. Avoid extended logo-first intros where possible. Where appropriate, the creative should open with: - Strong guest reactions - Immersive lighting - Family moments - Wildlife - Accommodation - A strong visual hook Branding can then follow naturally. Human-led storytelling Guests and emotional reactions should play a strong role. We want to sell: - Wonder - Excitement - Togetherness - Family memories - Festive anticipation - Escape - Premium experiences rather than relying purely on installations or feature lists. Clear proposition The viewer should quickly understand whether the creative is promoting: - Port Lympne Illuminated Day Tickets or - Port Lympne Illuminated Festive Stays Strong end frame Each asset should conclude with a clear campaign message and CTA. --- Campaign Products The project supports two campaign products. Product 1 Port Lympne Illuminated Day Tickets Product 2 Port Lympne Illuminated Festive Stays Each product requires two distinct video routes. The two creative routes should feel meaningfully different in treatment and storytelling. They should not simply be alternate cutdowns of the same master edit. --- Day Ticket Creative Routes Route 1 Hero Campaign – Launch Creative Direction Cinematic, emotive and premium. Showcase the scale, atmosphere and magic of Port Lympne Illuminated. The creative should build anticipation and establish the event as a premium festive experience. The experience should feel: - Magical - Immersive - Memorable - Premium - Family-focused - Distinctive Potential Messaging Territory - The Magic Returns - Port Lympne Illuminated is back - Discover the magic - An unforgettable festive evening awaits Final copy will be supplied. --- Route 2 Hero Campaign – Alternative Creative Direction More experience-led and human-focused. Show families and guests immersed in the event rather than simply showcasing installations. The edit should focus on: - Guest reactions - Family moments - Shared experiences - Festive food and drink - Walking through the trail - Immersion - Wonder - Emotional connection The objective is to give viewers a stronger sense of what it feels like to attend. Potential Messaging Territory - Experience Christmas together - Create unforgettable festive memories - Step into the magic - A festive evening to remember Final copy will be supplied. --- Festive Stays Creative Routes Route 1 Stay Amongst the Magic Creative Direction Cinematic, aspirational and premium. Showcase Port Lympne as a complete festive overnight experience rather than simply an accommodation booking. The edit should combine: - Accommodation - Wildlife - Port Lympne Illuminated - Reserve setting - Guest experiences - Morning and evening moments - Premium surroundings - Festive atmosphere The story should communicate the idea that the experience continues beyond the light trail. Potential Messaging Territory - Stay amongst the magic - Your night does not end when the lights go out - An unforgettable festive stay - Wake up somewhere extraordinary Final copy will be supplied. --- Route 2 Festive Stay Alternative / Accommodation-Led Route Creative Direction More product-led than the hero route. Showcase the breadth of Port Lympne’s festive accommodation offering and help audiences understand that there is a range of overnight experiences available. The edit should showcase a mix of: - Elfwood - Nightlights accommodation - Premium accommodation - Luxury stays - Reserve access - Wildlife - Festive experiences The objective is to communicate choice whilst maintaining premium positioning. This should not feel like a catalogue. The edit should still retain warmth, atmosphere and aspiration. Potential Messaging Territory - Find your perfect festive stay - From magical family sleepovers to luxury festive escapes - Your festive escape awaits - Stay your way this Christmas Final copy will be supplied. --- Additional Product Context for Festive Stays Although the two hero videos should remain broad enough to support the overall accommodation campaign, the footage and edit should allow for product-specific cutdowns or supporting creative featuring: Elfwood Tone: - Warm - Magical - Family-focused - Fun - Accessible Messaging territory: - Magical family sleepovers - Festive family adventure Nightlights Tone: - Atmospheric - Cosy - Premium - Tranquil - Immersive Messaging territory: - Sleep amongst the magic - Wake up on the Reserve Luxury Festive Stays Tone: - Aspirational - Exclusive - Luxurious - Premium - Distinctive Messaging territory: - A luxury festive escape - The ultimate Port Lympne Christmas experience These do not currently require full standalone video campaigns but should be considered during editing and footage selection so the hero assets can support broader campaign use. --- Deliverables The project covers two products: 1. Port Lympne Illuminated Day Tickets 2. Port Lympne Illuminated Festive Stays For each product, we require: - Two distinct creative video routes - Two durations per route - Three aspect ratios per duration This results in: **2 products × 2 creative routes × 2 durations × 3 aspect ratios = 24 final exported video assets** --- Full Asset Breakdown Port Lympne Illuminated Day Tickets Creative Route 1 Hero Campaign – Launch Required durations: - 30 seconds - 15 seconds Required formats: - 16:9 - 1:1 - 9:16 Total assets: 6 Creative Route 2 Hero Campaign – Alternative Required durations: - 30 seconds - 15 seconds Required formats: - 16:9 - 1:1 - 9:16 Total assets: 6 Day Ticket Total 12 final video assets --- Port Lympne Illuminated Festive Stays Creative Route 1 Stay Amongst the Magic Required durations: - 30 seconds - 15 seconds Required formats: - 16:9 - 1:1 - 9:16 Total assets: 6 Creative Route 2 Festive Stay Alternative / Accommodation-Led Route Required durations: - 30 seconds - 15 seconds Required formats: - 16:9 - 1:1 - 9:16 Total assets: 6 Festive Stays Total 12 final video assets --- Total Delivery **24 final exported video assets** Comprising: - 4 master creative routes - 8 duration edits - 24 final exports across all required aspect ratios --- Required Aspect Ratios Each edit should be supplied in: 16:9 Primary use: - Website - YouTube - Google - Wider campaign use 1:1 Primary use: - Meta - PMax - Social placements 9:16 Primary use: - Instagram Reels - Facebook Stories - Instagram Stories - Vertical paid social - Organic short-form video All versions should be manually adapted where necessary rather than simply auto-cropped. Key text, typography, branding and visual focus should be appropriately repositioned for each format. --- Required Durations Each creative route should be supplied as: 30-second master The fuller storytelling version. 15-second cutdown A tighter, conversion-focused version. The 15-second version should not simply be the first 15 seconds of the 30-second edit. It should be edited as a standalone asset with: - Strong opening - Clear proposition - Concise storytelling - Strong CTA --- Paid Media Considerations The creative will be used primarily across: - Meta - Google Performance Max The freelancer should therefore consider: - Mobile-first viewing - Sound-off viewing - Strong first-frame impact - Clear on-screen copy - Safe zones - Legibility on mobile - Strong branding - Quick proposition recognition - Platform-appropriate pacing Typography should remain readable even where sound is muted. --- Meta Considerations Assets should work effectively across: - Instagram Reels - Instagram Stories - Facebook Feed - Instagram Feed - Meta video placements Key considerations: - Strong first three seconds - Vertical-first adaptation - Avoid long intro sequences - Emotional and human moments - Clear CTA - Legible typography - Fast proposition recognition --- Google Performance Max Considerations Assets will also support Google Performance Max activity. Creative should therefore: - Work without relying heavily on platform-specific overlays - Maintain clear branding - Feature strong visual storytelling - Show the product quickly - Work across landscape, square and vertical formats - Avoid overly small typography - Maintain strong visual hierarchy --- Branding Brand guidelines and approved logos will be supplied. All creative should remain consistent with the Port Lympne Illuminated visual identity. Motion graphics should enhance the brand rather than create a separate visual identity. The objective is to develop a recognisable motion language within the existing brand framework. --- Tone of Voice The creative should feel: Magical Festive, immersive and full of wonder. Premium High quality, considered and elevated. Emotional Focused on memorable shared experiences. Authentic Avoid overly artificial or exaggerated Christmas clichés. Wild Port Lympne’s wildlife and Reserve setting should remain a distinctive part of the campaign where footage allows. --- Differentiation One of the key creative objectives is to ensure Port Lympne Illuminated feels distinctive from other festive light trails. The creative should therefore showcase what only Port Lympne can offer: - A light trail within a wild animal reserve - Wildlife - Premium accommodation - The Reserve after dark - Safari experiences - Stay experiences - Distinctive setting - Conservation connection - Premium estate environment Where appropriate, the creative should avoid becoming a generic montage of lights. --- Use of 2025 Creative We will supply examples of 2025 campaign creative. These should be used as: - A quality benchmark - A pacing reference - A reference for previous visual treatment They should not be treated as a strict template. For 2026, we want to evolve the creative through: - Stronger opening moments - More distinctive typography - More premium motion graphics - More integrated brand animation - Greater differentiation - Stronger emotional storytelling - More recognisable campaign identity --- End Frames Each creative should include a clear branded end frame. End frames may include: - Port Lympne Illuminated branding - Campaign message - Event dates - CTA - Booking messaging Final copy and required campaign information will be supplied. The motion treatment of the end frame should feel consistent with the wider creative. --- CTA Treatments CTA messaging may include: - Book Now - Discover More - Secure Your Tickets - Book Your Festive Stay - Find Your Stay - Limited Availability Final CTA copy will be supplied. CTA treatment should remain clear and commercially effective whilst fitting the premium creative style. --- Editing Principles The freelancer should aim to: - Prioritise strong visual moments - Avoid unnecessary filler footage - Maintain momentum throughout the edit - Use guest reactions where appropriate - Balance experience, atmosphere and product - Keep copy concise - Avoid excessive on-screen text - Make every text treatment feel intentional - Maintain premium pacing - Avoid repetitive scene selection - Ensure the 15-second versions remain coherent --- What We Are Not Looking For We are not looking for: - A complete creative campaign concept - New filming - Photography - Full brand development - Complex 3D animation - Heavy VFX - Overly elaborate title sequences - Generic template-based editing - Cartoon-style festive motion graphics - Low-cost Christmas animation styles The emphasis should remain on premium editing and elegant motion design. --- Project Workflow The anticipated workflow is: Stage 1 Port Lympne supplies: - Raw footage - 2025 references - Brand guidelines - Messaging - Creative direction - Asset specification Stage 2 Freelancer develops: - Initial edit direction - Motion graphics treatment - Typography approach - Hero edit examples Stage 3 Port Lympne review and feedback. Stage 4 Approved creative adapted into: - Alternative durations - Alternative aspect ratios Stage 5 Final exports and editable project files supplied. --- Review Process We would expect: - Initial creative presentation or hero edit - One consolidated feedback round - Revised version - Final approval - Adaptation into all required formats Please indicate any assumptions around number of amends within the proposal. --- Technical Delivery Please include: - Final exported MP4 files - High-quality masters - Web/social-ready exports - Editable project files - Linked project assets where required - Fonts supplied via approved/licensed methods where applicable - Motion graphic templates where created Please ensure projects are organised and editable so assets can be updated later if required. --- Timings Exact dates will be confirmed with the successful freelancer. The freelancer should therefore prioritise: 1. Hero campaign assets 2. Core launch edits 3. Format adaptations 4. Supporting cutdowns --- Future Creative The launch assets are intended to establish the visual style for the campaign. Further content will be created later in the campaign using: - Event build footage - New installation footage - Guest reactions - User-generated content - Creator content - Live event footage - Scarcity and availability messaging The motion language developed through this project should therefore be flexible enough to be reused across later campaign activity. --- What Success Looks Like The project will be considered successful if: - The creative feels premium and distinctive - The typography feels integrated into the experience - The motion design elevates the supplied footage - Both campaigns are clearly differentiated - The assets perform effectively across paid channels - The creative feels recognisably Port Lympne Illuminated - The animation style can be reused across future campaign assets - The edits feel stronger and more contemporary than the 2025 versions - The final assets are practical for use across Meta, Google, CRM, Website and Organic Social Ultimately, we want the 2026 campaign to feel like an evolution of Port Lympne Illuminated rather than a complete visual reinvention. The footage, brand and proposition are already strong. The role of the freelancer is to elevate the final execution through premium editing, motion design and a distinctive visual treatment that helps the campaign stand apart within the festive market.