Virtual Assistant: Communications & Digital Brand Manager

We are hiring for a founder and entrepreneur whose content ecosystem spans YouTube, Instagram, LinkedIn, TikTok, a weekly podcast, email, and multiple web properties. She is a published author, speaker, and educator with an active media presence. The raw material exists. We need someone to catch it and turn it into visibility, audience, and revenue. This is not a social media manager role. We need an Executive Communications and Digital Brand Manager who owns the entire content and communications engine — from editorial strategy to PR coordination — without the founder having to manufacture every asset. Your mandate: Turn her ideas, expertise, appearances, products, and business activity into content, visibility, audience growth, and revenue. What You Will Own Content Strategy and Editorial Own and maintain the content calendar across all platforms Monitor industry news daily — identify timely topics she should comment on Ensure every piece of content has a CTA and moves someone into the funnel Writing and Copywriting Write captions, LinkedIn posts, short-form video scripts, and newsletter copy in her voice Draft and update landing page and website copy across multiple properties Write email marketing sequences and campaign messaging Brief designers and video editors with clear creative direction Content Distribution and Atomization Own the full atomization pipeline: every long-form video or podcast becomes a Short, LinkedIn post, carousel, newsletter, blog post, pinned comment, Facebook post, TikTok clip, and tweet thread QC output from the content team and contractors before anything goes live Track performance and identify what is converting, not just what gets views PR and Media Maintain the media list and track journalist and podcast host relationships Identify pitch opportunities and draft pitches Keep the press kit, bios, headshots, and press links current and ready to deploy Track awards, podcast appearances, conferences, and speaking opportunities Brand Standards Maintain her voice across all channels — conversational, human, no filler Strong attention to compliance requirements for marketing copy Know the difference between consumer-facing and institutional-facing copy and write accordingly Who You Are Background in brand marketing, content strategy, digital PR, or a combination A strong writer who can work in someone else's voice without imposing your own You understand creator economics, content funnels, and platform monetization You track what is working and make data-informed editorial decisions How to Apply Do not send a resume without answering the following prompt. Applications without a response will not be reviewed. The founder just wrapped a 45-minute podcast interview. The episode goes live in three weeks. She also recorded a voice memo this morning reacting to a breaking industry news story. Walk us through every asset you would create from each piece of content, where you would publish it, and what the CTA would be. Be specific about platform, format, and timing. . Also Hiring: If your background is stronger on the operations side — calendar management, contractor coordination, project systems, and workflow automation — we are simultaneously hiring an Executive Operations and Personal Affairs Manager. Experience with Make, Zapier, or Claude Code is a major plus. Mention it in your submission and your application goes to the top of the list.