Web Designer — DTC Ecommerce

We are looking for a talented web designer who can produce beautiful, professional, picture-perfect designs for an 8-figure DTC supplement brand. This is a pure design role. You will not be building pages yourself — we have a dedicated developer who takes your Figma files and builds them in Shopify and Checkout Champ. Your job is to make sure every design that leaves your hands is polished, on-brand, and ready for a pixel-perfect build. Your portfolio should speak for itself. We want to see work for real brands that looks premium, intentional, and refined — not template tweaks or generic mockups. If your portfolio doesn't immediately impress, nothing else matters. You must be fast. We move quickly and need someone who can turn around high-quality designs on tight timelines without sacrificing craft. Team Structure You will work directly with: - Head of CRO — who owns the testing roadmap and briefs you on what pages need to be designed, the strategic intent behind each design, and what we're testing. - Copywriter — who provides the copy, headlines, and messaging for each page. You design around the copy. - Developer — who takes your completed Figma designs and builds them in Shopify or Checkout Champ. Your designs need to be clean, organized, and annotated so the developer can build them accurately without back-and-forth. You are the design layer between strategy and execution. The CRO lead tells you what we need, the copywriter gives you the words, and the developer brings your design to life. Responsibilities Web & Funnel Design - Design landing pages, advertorials, product pages, collection pages, quiz funnels, checkout pages, upsell pages, and campaign-specific pages in Figma. - Create designs that are visually stunning, on-brand, and conversion-aware — pages need to look premium and perform. - Design for mobile-first — the majority of our traffic is mobile and every design must be built with that in mind. - Produce high-fidelity Figma mockups that are organized, layered, annotated, and ready for developer handoff — no ambiguity, no guesswork for the build team. - Design multiple test variants when the CRO lead needs A/B test versions of a page. - Brand & Visual System - Develop and maintain a consistent visual system across the brand — typography, color, spacing, imagery, iconography, and layout patterns that feel cohesive across every touchpoint. - Design assets for product launches, seasonal campaigns, promotions, and new page rollouts. - Create visual concepts and mood boards when exploring new design directions or brand evolution. - Maintain brand consistency across web, landing pages, email, and all digital surfaces. - Email Design (Bonus) - Design email templates and campaign-specific email layouts that match the brand's visual identity. - Create modular email design systems that the email team can use for ongoing campaigns and flows. Must-Have Experience - Strong portfolio demonstrating beautiful, branded web design for ecommerce — specifically DTC or retail brands. This is the primary filter. Proficiency in Figma — you design in Figma, your files are organized, your layers are named, and your handoffs to developers are clean and complete. - Experience working at a design agency serving ecommerce clients OR in-house at a real, nameable brand. We need to see that you've operated in a professional environment with real brand standards and real deadlines. - Strong understanding of typography, layout, color, spacing, and visual hierarchy. Your work should demonstrate a refined, premium design eye — not functional but forgettable. - Mobile-first design thinking — every design accounts for mobile as the primary experience. - Speed. You can produce polished designs quickly. We don't have weeks per page — we need quality at pace. - Experience designing for ecommerce funnels — landing pages, product pages, checkout flows, upsell pages. You understand how these pages work and what makes them convert. Nice to Have - Email design experience — Klaviyo templates, campaign layouts, flow designs. - Experience with supplement, health, beauty, or wellness brands. - Experience designing direct response pages — advertorials, listicles, quiz funnels, long-form sales pages. - Motion design or micro-interaction design for web. Illustration, iconography, or custom graphic asset creation. - Experience working alongside CRO teams and designing test variants based on strategic briefs. - Understanding of how design choices affect conversion rate, AOV, and user behavior. What Success Looks Like - Every design you deliver elevates the brand — visitors feel like they are interacting with a premium, trustworthy company. - Designs are delivered fast and at a consistently high standard — the CRO lead and developer are never waiting on you. - Your Figma files are so clean and well-organized that the developer can build them accurately without chasing you for clarification. - The brand has a cohesive, polished visual identity across every page and touchpoint — nothing feels inconsistent or thrown together. - You proactively bring design ideas and improvements — you notice things that could look better and flag them without being asked. - Test variants are designed quickly and cleanly when the CRO lead needs them. Who This Is Not For - If your portfolio is mostly personal projects, spec work, or concept designs that never went live — this role requires real production experience with real brands. - If your design aesthetic leans toward generic, template-driven, or "good enough" layouts — we need work that looks exceptional. - If you work slowly and need multiple rounds of revision to reach a polished result — the pace here will be challenging. - If your Figma files are messy, unorganized, or require the developer to interpret your intent — you will slow down the entire team. - If you have not designed for ecommerce before and are unfamiliar with landing pages, product pages, and funnel structures — there will be a steep learning curve.