Web Developer + SEO / Google Ads Specialist — Build Lead-Gen Sites for Texas Home Services Company

📋 Upwork Job Post — Texas Home Efficiency (Marketing Lead) Title: Marketing Lead — SEO, Paid Ads & Web for Texas Home Services Company About Us Texas Home Efficiency helps Texas homeowners lower their energy bills through solar, HVAC, insulation, and window upgrades. We serve the Dallas–Fort Worth metroplex with 1,000+ installs completed through our fulfillment partner. Our outbound side is running strong — now we're building out our inbound marketing engine, and we need someone to lead it. The Role Own our marketing end-to-end. You'll be responsible for generating inbound leads for Texas Home Efficiency across every channel that works — search, paid, social, and web. We'll bring you into the business, share the vision, and expect you to build the roadmap and execute it. What You Need to Be Equipped For SEO — technical, on-page, local, content strategy Google Ads — campaign builds, keyword research, ad copy, conversion tracking, ongoing optimization Meta Ads — Facebook and Instagram lead-gen campaigns, creative testing, retargeting Website building and management — design, development, hosting, page speed, uptime, ongoing updates Landing page and CRO — build pages that convert cold traffic into booked appointments Analytics and tracking — GA4, GTM, Meta Pixel, call tracking, attribution CRM integration — GoHighLevel or similar, leads flowing straight into our pipeline Reporting — weekly numbers we can actually act on What We're Looking For Proven track record generating inbound leads for home services or local businesses — portfolio required Strong on both build side (web, funnels, tracking) and growth side (paid, SEO, content) Comfortable owning strategy, not just executing tasks English fluent, responsive during Central Time business hours Can work solo or bring a small team Engagement Long-term role — we want someone who grows with the company Contract-to-hire for the right person or team To Apply Reply with: 3 examples of home services or local lead-gen work you've done (live URLs, campaigns, or case studies) 1 example of a paid ad campaign you've run — spend and results Your background across SEO, paid ads, and web Availability and how you'd approach the first 90 days One sentence on why you want to work with a home services operator Applications without portfolio links get skipped.