Web2App Quiz Funnel Expert for Subscription Wellness Apps (Weight Loss, GLP-1, Walking/Yoga)

We're a venture studio building a portfolio of subscription wellness apps and need an experienced web2app funnel specialist to build long-form quiz funnels in the style of BetterMe, Simple, Noom, and Welltech (WalkFit / Yoga-Go). **What you'll build:** - Long-form personalized quiz funnels (30–50+ steps) with branching logic based on user answers - "Personalized plan / result" reveal screens with processing-theater and social proof - Web checkout with three-tier pricing, trial logic, and post-purchase upsell - Full tracking wiring: Meta CAPI + TikTok server-side events, UTM pass-through, deep links into the app, and step-level drop-off analytics **Verticals:** weight loss, GLP-1, menopause/perimenopause, walking, yoga (women 40–60 primarily, US + DACH markets). **Stack (tell us what you use):** FunnelFox / Adapty / web2wave / Heyflow or custom React/Next.js; Stripe and/or Paddle; RevenueCat / Adapty / Qonversion for subscription sync. **Must-haves:** - Portfolio of live web2app funnels you personally built (send links — we will click through them) - Deep understanding of quiz-funnel conversion psychology and A/B testing methodology - Working knowledge of auto-renewal/subscription compliance (FTC negative-option, EU consumer rules) — our health verticals are regulated **Bonus / ideal:** you also produce the creatives (statics + UGC-style video) and/or run the Meta/TikTok media buying. We'd love one person or team who can own the funnel *and* the traffic. This starts as one funnel with clear scope and becomes ongoing, multi-brand work for the right person. Tell us how you'd approach funnel #1.