Website Copywriter Needed for Real Estate SaaS

We are looking for an experienced website copywriter, not a general content writer. Please read this job description carefully before submitting your proposal. We have already written the website content for Propiofy™, and we are looking for someone who can review it from a copywriting, conversion, positioning, clarity, and customer psychology perspective. We do not want someone to simply rewrite everything. About Propiofy™ Propiofy™ is an all-in-one property and lead management solution designed for the Indian real estate industry. Our target audience includes: Real estate brokers Property consultants Real estate agencies Property dealers Builders/developers Independent property sellers Real estate business owners Anyone who needs to manage properties and leads more efficiently The core problem we are solving is simple: Real estate businesses receive leads from multiple sources — property portals, organic search, Google Ads, Meta Ads, website enquiries, etc. Managing all these properties and leads separately can become difficult. Propiofy™ brings this into one solution with a single login, including property management, lead management and CRM capabilities. What we need from the copywriter We need someone who understands that website copy is not the same as content writing. We want you to evaluate our existing copy and tell us: What is wrong? For example: Is the message unclear? Is the value proposition weak? Is the copy too generic? Does it speak to the actual Indian real estate audience? Are we talking too much about features instead of benefits? Is the positioning strong enough? Are there unnecessary words? Is the messaging repetitive? Are the CTAs weak? Does the copy communicate the "all-in-one" advantage clearly? Does the copy build trust? Does the page flow naturally from problem → solution → benefits → proof → action? What is right? We also want you to identify the parts of our existing copy that are already strong and explain why they work. We are not looking for someone who changes copy simply to make it sound different. We want someone who can make strategic copywriting decisions. SEO + Copywriting SEO is also important for this project. We have specific SEO keywords that need to be incorporated naturally into relevant headlines, sub-headlines and supporting copy. We don't want keyword stuffing or copy that sounds written only for search engines. The copy needs to balance SEO, readability and conversion — the keyword should fit naturally into the message rather than compromising the quality of the copy. We want to see how you think as a conversion-focused website copywriter. What we will evaluate We will primarily evaluate: 1. Understanding of the audience Can you write for an Indian real estate broker/consultant/business owner rather than writing generic SaaS copy? 2. Positioning Can you communicate why Propiofy™ is different and why someone should care? 3. Clarity Can a real estate business owner understand the product quickly? 4. Conversion thinking Does the copy naturally encourage the visitor to enquire, book a demo, start a trial, or take the next step? 5. Simplicity We don't want complicated English or unnecessary marketing jargon. The copy should be easy to understand and feel natural to an Indian business audience. 6. Benefits over features We want the copy to communicate the business outcome, not simply list software features. 7. SEO awareness Can you incorporate relevant SEO keywords naturally while maintaining strong copywriting and conversion? 8. Original thinking We are looking for someone who can challenge our existing copy when necessary and explain their reasoning. Important: Copywriter ≠ Content Writer Please do not send us: Generic SEO articles Blog writing samples AI-generated generic SaaS copy Long explanations about your content-writing experience Keyword-stuffed website content Copy filled with complicated marketing words We are specifically looking for website conversion copywriting. Experience with SaaS, CRM, PropTech, Real Estate, Lead Management, or B2B software will be a strong advantage. We are looking for a copywriter who can think like a customer, understand the business, challenge the messaging, use SEO intelligently, and write copy that converts.