Website Maintenance and Optimization

Overview of Role: We are a small to medium sized national nonprofit organization operating in multiple states seeking a contractor with the skills and experience to maintain an existing website through content updates and as needed design changes that maintain our established brand. This website maintenance and optimization role entails working with the nonprofit Communications team and additional third-party contractors to make updates and changes responsively and consistently to ensure our website stays up to date, on brand, and optimized for engagement across audiences. Beyond the maintenance of the website, this role also entails the strategic integration of website with organic and paid social media campaigns as well as reporting on key performance analytics, with the expectation being that regular weekly reports are provided detailing web traffic and key metrics to inform the continued development and refinement of our communications strategy. This role will involve the occasional development of new landing pages, which will involve direct work with the nonprofit Communications team and additional third party contractors. Key to this role is response and implementation time of requests to update the website, which involves clear, professional, and timely communication with the Communications team. Duties: - Ensure all website themes, plugins, and core software are regularly updated to maintain optimal performance, security, and compliance with best practices. - Assist in the identification and implementation of security patches and backup protocols to protect against cyber threats and data loss. - Help ensure seamless navigation for newly added pages and programs by implementing intuitive menu structures, clear breadcrumb trails, and optimized internal linking to enhance user experience and accessibility. - At the direction of the Communications team and other contracted vendors, design and produce high-quality web graphics utilizing new brand graphic elements and visuals to enhance user experience and engagement. - Incorporate new content, including blog posts, case studies, press releases, social feed updates and other relevant content in the new online newsroom. - Provide comprehensive monthly reports analyzing content performance, audience growth, and engagement rates for website, email campaigns and social media performance. - Search Engine Optimization (SEO) Work o Optimization for up to twenty (20) focus keywords, initially targeting ten (10) priority keywords, with the intent to expand optimization efforts to additional keywords over time. o Optimization of up to twenty (20) website pages for search engine visibility and performance. o Keyword mapping across relevant website pages o Monitoring and mitigation of keyword cannibalization o Ongoing keyword management, including tracking of topic clusters and long-tail keywords o Acquisition and management of backlinks, including:  Up to five (5) article backlinks per month  Up to two (2) featured news backlinks per month o Provision of monthly SEO performance reports, summarizing optimization activities, keyword performance, backlink acquisition, and overall SEO progress. Requirements: - Extensive working experience in WordPress, Figma, and Google Analytics - Working experience and knowledge regarding SEO and backlink strategy - Availability Monday through Friday (excluding holidays) for as needed changes and updates to be received, acknowledged, and implemented according to reasonable timelines - Preferred: Familiarity with healthcare and/or workforce industries Evaluation Metrics: We will evaluate applicants based on the following criteria: - Examples of similar work - Design ability - Professionalism - Experience and technical expertise - Ability to provide ongoing support - Cost effectiveness Please provide examples of previous website design and maintenance work, a summary of your experience and expertise relevant to the role, and why you feel you are a strong fit for this role.