Website Strategist / Designer / Developer for Coordinated Yoga + Retreat Brand Redesign

I am seeking an experienced website strategist, designer and developer to redesign two related existing brands: - Brand 1: an established yoga, wellbeing, learning and video-content platform - Brand 2: a related retreat and immersive-experience platform Both websites currently exist and are built on Wix. This is not simply a cosmetic redesign. I am looking for someone who can think strategically about the relationship between the two brands, the visitor journey, content architecture, mobile usability and the long-term scalability of the platform. The primary audience is adults approximately 45+, particularly people in their 50s and beyond who are looking to improve wellbeing, mobility, resilience and how they approach the next chapter of life. The project includes several important challenges and opportunities, including: - Organizing a growing free yoga video/content library in an intuitive way - Creating a clear distinction between free content and future structured paid programs - Supporting retreat discovery, registration and participant communications - Integrating existing community channels such as WhatsApp appropriately - Preserving the distinct identity of each brand while making the two sites feel intentionally connected - Improving the mobile experience and reducing unnecessary scrolling - Maintaining SEO continuity and making the finished sites manageable by a non-technical owner - Assessing whether Wix remains the right platform for the desired 3–5 year outcome, or whether another platform would materially improve the experience I am open to staying on Wix, moving to a different Wix environment, or migrating to another platform—but I am looking for an evidence-based recommendation, not a platform preference based simply on what the designer happens to use. I have prepared a detailed RFP for this project. I am soliciting proposals from a small number of qualified designers/developers and will provide the full RFP through Upwork Messages to candidates whose experience appears to be a good fit. If you are interested, please respond with: - A brief explanation of why this project fits your experience 2–4 relevant live websites that you personally designed or directed - Your experience with Wix and/or comparable content-rich, membership or learning platforms - A brief initial thought on how you would approach a growing video/content library - Confirmation that you are interested in reviewing the full RFP and submitting a proposal by August 31, 2026 I am particularly interested in someone who can bring independent strategic and design judgment, simplify complexity, and create an experience that feels mature, warm, contemporary and credible rather than applying a generic template. Qualified candidates will receive the full project brief, including the existing websites, digital assets, functional requirements, platform-assessment request and requested design-concept exercise.