Website and Brand Audit, then future social media strategy advice and content creation

We are creating a new website/service in the field of movie and shows. It is a new type of service that will require explanations to our users. Our website/service is almost completed for the purposes of testing. However, it has mostly been completed using the visual taste and messaging preferences of just myself, though I have utilized a graphic designer who has refined all the pages and images based on my very specific guidance. We are looking for a brand and social media expert to come in and look at the website so far to guide us on how new potential users: - would like/dislike certain aspects - will they understand the service? - what parts of the service would they find valuable? - are they likely to engage with the website or will it turn them off? - what could help our chances of getting the user to engage with out website? - what sort of social media presence would give us credibility to our users? - What content would be (a) crucial, (b) nice to have, for us - How would you change our branding/messaging if you could While we do not currently intend to need/use social media presence to advertise our website/service, it would be nice if it can do so. Our intent is to hire multiple contractors for this audit project. Based on the results and work submitted, we intend to choose one contractor to work with us on our social media presence and content creation. Ideally, if the candidate is chosen, they will be able to also create content in the next stage of this project/position