White Hat Link Building & Digital PR Specialist

WHITE HAT LINK BUILDING & DIGITAL PR SPECIALIST We are an established automotive e-commerce company looking for an experienced link building specialist to help grow our organic authority. We are NOT looking for bulk backlinks. We are NOT interested in PBNs, link farms, spammy directories, automated backlinks, comment links, or someone selling us a package of 100 links per month. We want quality over quantity. Your job is to find legitimate opportunities to earn backlinks, mentions, and exposure from real websites that make sense for our business. We are in the automotive parts industry and have a large e-commerce website with thousands of products, categories, brands, vehicles, and automotive data. What you will be responsible for: • Researching quality backlink opportunities • Analyzing competitor backlink profiles and finding opportunities we are missing • Finding websites that link to our competitors but not to us • Finding automotive websites, publications, blogs, repair resources, enthusiast sites, manufacturers, associations, journalists, and other relevant sources • Performing real outreach to website owners, editors, journalists, and publishers • Finding resource page opportunities • Finding broken link opportunities • Finding unlinked brand mention opportunities • Finding opportunities for legitimate guest contributions where they actually make sense • Helping identify content, tools, data, guides, or resources we can create that people would actually want to reference • Finding digital PR opportunities • Helping us earn brand mentions in addition to traditional backlinks • Tracking outreach, responses, acquired links, rejected opportunities, and lost links • Evaluating link quality before pursuing an opportunity • Reviewing which pages on our website need additional authority • Working with us on which pages and resources should be promoted We care about SEO, but we are also thinking about how our brand appears across the broader web as AI search continues to grow. We want AutoBuffy and our content referenced and mentioned in legitimate places across the automotive web. We already handle our technical SEO, on-page SEO, schema, website development, and AI search optimization internally. You are not being hired to run our entire SEO program. Your focus is off-page authority, backlinks, outreach, mentions, and digital PR. We are looking for someone who actually knows how to earn links. We would rather get 5 excellent links from legitimate relevant websites than 100 garbage links created only to manipulate SEO metrics. We will evaluate your work based on the quality and relevance of the opportunities and links you produce, not simply the number of backlinks. When applying, please show us examples of backlinks you personally helped earn. For a few of those examples, explain how you got the link. Did you do outreach? Did you pitch a journalist? Did you create a resource? Did you find a competitor gap? Did you build a relationship? We want to understand your actual process. If your primary strategy is buying backlink packages, PBNs, bulk guest posts, automated outreach, or placing links on websites created primarily for selling links, this is not the right position. We are looking for someone who understands that good link building is difficult, takes research and outreach, and is ultimately about getting our company mentioned and referenced by websites that actually matter. This is intended to be an ongoing position for the right person.