White-Hat Link Building Specialist for SEO Outreach & Digital PR
Worldwide
We are looking for an experienced white-hat link building specialist to help grow our website’s authority through ethical outreach, digital PR, and high-quality content promotion. The goal is to earn relevant backlinks from real websites in our niche (IT - Managed IT Service Provider) through manual outreach, relationship building, guest post pitching where appropriate, resource page outreach, broken link building, expert quote opportunities, and other legitimate link-earning strategies. We are not looking for spammy backlinks, private blog networks, link farms, mass directory submissions, automated outreach, paid dofollow link placements, or anything that violates Google’s spam policies. The ideal candidate will be able to research relevant prospects, identify link opportunities, write personalized outreach emails, manage follow-ups, and report on progress clearly. Responsibilities You will be responsible for: Researching relevant websites, blogs, journalists, resource pages, and industry publications Building a qualified prospect list with domain, relevance, contact info, and opportunity type Creating personalized outreach emails Managing outreach and follow-ups Pitching guest posts, expert contributions, resource inclusions, broken link replacements, or content mentions Tracking communication and results in a shared spreadsheet Reporting weekly on outreach sent, replies, placements, and live links Ensuring all link-building methods are ethical and quality-focused Requirements Please apply only if you have experience with: White-hat SEO link building Manual outreach Digital PR or content promotion Guest post prospecting Resource page outreach Competitor backlink analysis Ahrefs, Semrush, Moz, Hunter.io, BuzzStream, Pitchbox, or similar tools Writing professional outreach emails Evaluating link quality and site relevance Link Quality Standards We care more about quality than quantity. Links should come from websites that are: Relevant to our niche Real, active, and indexed Not part of a PBN or obvious guest-post farm Not filled with spammy outbound links Not low-quality AI-content sites Not irrelevant general directories Not sites created only to sell links Please do not apply if your strategy involves bulk backlink packages, Fiverr-style link lists, automated link blasts, comment spam, forum profile links, link exchanges at scale, or guaranteed dofollow links from unrelated sites. Deliverables For the first month, we would like: A backlink strategy tailored to our website A list of qualified link prospects Outreach email templates Weekly outreach activity report Weekly update on responses and link opportunities Final monthly report with live links, pending opportunities, and next steps To Apply Please include: A short summary of your link-building approach Examples of links you have earned through outreach The types of campaigns you have run before Tools you use for prospecting and tracking How you evaluate whether a link opportunity is high quality What you would do in the first 30 days for our website Please start your proposal with the phrase “Manual Outreach” so we know you read the full job post.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
$25.00
-
$50.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:50+
- Interviewing:15
- Invites sent:29
- Unanswered invites:11
About the client
- United StatesFalls Church8:13 PM
- $177K total spent141 hires, 19 active
- 8,873 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by