Wix Studio E-commerce Designer & CRO Specialist

# Wix Studio E-commerce Designer & CRO Specialist — Premium Hair/Beauty Brand **Project-based | Remote | Potential Ongoing Work** ## About the Project We are a UK-based premium hair and beauty brand preparing for a significant stage of e-commerce growth and international expansion. Our ambition is to build a **high-end international hair brand** with a digital presence that feels elevated, editorial, modern and commercially strong. Our Wix website is already in development and we have established the overall brand direction, content, products and visual positioning. We are now looking for an experienced **Wix Studio E-commerce Designer with strong UX/CRO knowledge** to take the website to a professional international DTC standard. This is **not simply a website beautification project**. The website needs to achieve two things: **1. Present the brand at a premium/luxury level.** **2. Convert visitors into paying customers.** We therefore want someone who understands both **high-end design and e-commerce conversion**. --- # Brand Direction The desired aesthetic is: * Premium * Luxury * Editorial * Minimal * Modern * Sophisticated * International * Image-led * Clean and intentional The website should feel like a **premium hair/fashion/beauty brand**, rather than a traditional local salon website. We do not want: * Overly busy layouts * Generic Wix templates * Excessive animations * Cheap-looking sales graphics * Too many colours * Cluttered product pages * A traditional salon aesthetic Strong experience designing websites for **beauty, hair, skincare, cosmetics, fashion, jewellery or premium DTC brands** is highly desirable. --- # E-commerce Offering The website will sell premium hair products including: * Wigs * Hair bundles * Frontals * Other hair products/collections The wider brand also provides professional hair artistry, bridal services and education. However, the website should position the business first and foremost as a **premium hair brand**, rather than making it appear to be simply a salon that also sells products. The product/e-commerce experience is therefore extremely important. --- # Scope of Work ## 1. Existing Website Audit Before redesigning anything, we want you to review the existing Wix website and identify: * Design inconsistencies * UX problems * Conversion barriers * Navigation issues * Mobile problems * Product-page weaknesses * Trust issues * Customer journey problems * Unnecessary sections * Missing e-commerce elements We want thoughtful recommendations rather than immediately replacing everything. --- # 2. Homepage Refine/rebuild the homepage to create a strong premium customer journey. Potential sections include: * Hero * Brand introduction * Featured collections * Wigs * Bundles * Frontals * Brand philosophy/story * Hair artistry/services * Bridal * Education * Social proof * Reviews * Editorial imagery * Email capture * Strong CTAs The final structure should be determined based on **UX and conversion strategy**, rather than simply including every possible section. --- # 3. E-commerce Experience Build/refine the shopping experience across: * Shop * Collections * Product categories * Product pages * Cart * Checkout journey * Mobile shopping experience We want customers to be able to understand products easily and purchase confidently. --- # 4. High-Converting Product Pages Product pages should be designed to answer the questions that prevent customers from purchasing premium hair online. Consider elements such as: * High-quality product imagery * Product benefits * Hair specifications * Length options * Texture options * Lace information * Construction/details * Hair origin/quality information where relevant * Care information * Delivery information * Returns/exchanges * FAQs * Reviews * Trust signals * Related products * Cross-sells * Upsells * Product recommendations The page should remain **luxurious and minimal** while still providing enough information to support conversion. --- # 5. Conversion Rate Optimisation We need someone who understands CRO rather than design alone. You should consider: * CTA placement * Navigation * Product discovery * Social proof * Trust signals * Product-page hierarchy * Cart abandonment * Email capture * Mobile conversion * Checkout friction * Cross-selling * Upselling * Bundling * Average order value * Customer objections * Shipping/returns visibility Every design decision should consider: **Does this make it easier for the right customer to purchase?** --- # 6. Mobile Experience Mobile is extremely important to us. The website should be individually reviewed and optimised for: * Desktop * Tablet * Mobile We do not want a desktop website that has simply been automatically resized for mobile. Typography, imagery, spacing, menus, product pages, buttons and checkout should all feel intentional on smaller screens. --- # 7. International E-commerce Readiness We intend to serve customers beyond the UK. The website should therefore be structured with international e-commerce in mind. Please advise on appropriate Wix functionality for: * International customers * Currency display * Shipping * Market-specific customer experience * International checkout considerations * International SEO structure where appropriate --- # 8. Analytics & Marketing Readiness The website will eventually receive paid traffic from platforms including Meta and Google. We therefore need the appropriate foundation for tracking and marketing. This may include setup/review of: * GA4 * Meta Pixel * Meta Conversions API where supported/appropriate * Google Ads conversion tracking * Google Merchant Center * Google Shopping product feed * Search Console * Relevant Wix analytics * Cookie/consent implementation Please clearly state which of these you personally implement. --- # 9. Email & Retention Infrastructure The website should be ready for lifecycle marketing. This may include: * Email capture * Welcome journeys * Abandoned cart * Post-purchase communication * Customer segmentation * Back-in-stock notifications * Product-launch signup We may use Wix's native functionality or an external platform depending on the recommended solution. You do not need to be our long-term email marketer, but the website should be built so these systems can integrate correctly. --- # 10. SEO Foundations We are not hiring an SEO agency through this project. However, the website should have technically sound foundations including: * Page titles * Meta descriptions * Heading hierarchy * Image alt text * URL structure * Product schema where supported * Image optimisation * Indexability * Sitemap * Mobile performance --- # 11. Performance Luxury design should not come at the expense of usability. Please consider: * Image optimisation * Video optimisation * Page speed * Unnecessary scripts/apps * Mobile performance * Layout stability --- # What We Will Provide We already have: * Wix website * Brand direction * Existing branding * Existing content * Product/service structure * Photography/content * Copy/content in development * Founder input and creative direction This is therefore **not a complete branding project from zero**. We need someone capable of taking the existing foundation and turning it into a polished, commercially strong e-commerce experience. --- # Ideal Candidate You should have strong experience with: * Wix / Wix Studio * E-commerce website design * UX/UI * Conversion Rate Optimisation * Responsive/mobile design * Premium consumer brands * Product-page design * E-commerce customer journeys Experience with **beauty, hair, skincare, cosmetics, fashion, jewellery or luxury DTC brands** is strongly preferred. --- # Important Please do **not** apply if your portfolio consists primarily of: * Corporate websites * Local service businesses * Restaurants * Construction websites * Basic Wix templates * Portfolio websites We specifically want to see **e-commerce work**. A beautiful portfolio alone is not enough. We want someone who understands why an e-commerce visitor **does or does not purchase**. --- # How to Apply Please begin your proposal with the word **LUXE** so we know you have read the full brief. Then answer the following: ### 1. Portfolio Please send **3 e-commerce websites you personally designed or developed**. For each one, explain exactly what you were responsible for. At least one should ideally be within beauty, fashion, hair, skincare, cosmetics, jewellery or another premium consumer category. ### 2. Wix Experience How many Wix/Wix Studio e-commerce websites have you built? Please provide live examples. ### 3. CRO Tell us about an e-commerce website where your work improved conversion. What was the conversion rate before and after? What did you change? ### 4. Product Pages If a premium hair product costs several hundred pounds, what would you include on the product page to give a first-time customer enough confidence to purchase? ### 5. Mobile How do you approach mobile e-commerce design differently from desktop? ### 6. International Have you built e-commerce websites selling into multiple countries? If yes, please provide examples. ### 7. Tracking Which of the following can you personally implement within Wix? * GA4 * Meta Pixel * Meta Conversions API * Google Ads tracking * Google Merchant Center * Google Shopping * Search Console ### 8. Project Approach Our website already exists and is being developed. Would you recommend improving the existing site or rebuilding sections in Wix Studio? Explain how you would make that decision. ### 9. Timeline Approximately how long would you expect a project like this to take? ### 10. Price Please provide your **fixed project price** or estimated range. Clearly state what is and is not included. --- ## Confidentiality The brand name, website and social channels are intentionally not included in this public listing. These will be shared with shortlisted candidates. --- ## Final Note We are looking for someone who understands that a premium e-commerce website should not only **look expensive**. It should make the customer: **Trust the brand.** **Understand the product.** **Desire the product.** **Feel confident purchasing it.** And ultimately: **Convert.** There is potential for ongoing work after the initial project as the brand continues to grow internationally.