Writer-Researcher | Digital PR | Top US E-Commerce Brand

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀 We're a leading player in the e-commerce industry, offering top-name brands with hundreds of thousands of positive reviews across trusted platforms. From our founder's basement to a trusted name in the industry, we've built a reputation for quality and reliability. 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 We're building an in-house Digital PR program and need a journalistic mind to lead the research and writing. Your job is to produce original data studies that earn coverage in major national outlets. You own the work end to end: the idea, the survey, the data, the story, and the write-up. You also direct an outreach specialist who pitches your studies and builds lasting relationships with editors. This is for someone with a real journalist's instinct. You can spot a newsworthy angle, dig into the numbers, and surface the insight that makes editors pay attention. One strong study per month is the target (maybe more). 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗗𝗼 - Develop study ideas and angles that are current, relevant, and built to get picked up - Design and run consumer surveys (around 1,000 respondents, 10-15 questions) (we pay for it!) - Analyze the results and find the real story in the data - Write a sharp, 2-3K word study with clear insights and a point of view - State your sample size, dates, and method clearly in every study - Build clean interactive charts to bring the data to life - Write a tight press release to accompany each study - Direct an outreach specialist who pitches your studies, lands placements, and builds long-term relationships with editors - Optional: Source expert quotes via services like HARO or Qwoted - Track how each study performs and sharpen the approach every month 𝗪𝗵𝗮𝘁 𝗪𝗲'𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿 - Deep passion for writing Digital PR studies that national media can't ignore - Comfort designing and running consumer surveys, and working with data - Strong sense for how U.S. consumers think and talk, and a knack for spotting trends early - Independent, reliable, and comfortable working without micromanagement If this sounds like a good fit, we would love to hear from you! Please note that we are not considering agencies for this role.