YouTube Funnel & Content Repurposing Strategist for Women’s Coaching Brand

### YouTube Funnel & Content Repurposing Strategist for Women’s Coaching Brand I am preparing to launch a weekly YouTube show as the primary top-of-funnel platform for my established women’s coaching and education business. I am seeking an experienced strategist to help me design a simple, sustainable content and conversion ecosystem in which each YouTube episode can be strategically repurposed into: * A search-optimized blog or article * A value-rich email newsletter * Instagram and Facebook posts, reels, and short-form clips * Content that supports future Meta advertising and retargeting The priority is not vanity metrics or posting more content. The priority is attracting the right audience, capturing qualified email leads, nurturing trust, and ultimately converting aligned viewers into coaching clients and course participants. My audience is primarily high-capacity, spiritually oriented women leaders who want deeper self-trust, embodiment, intimacy, healthy boundaries, and feminine leadership. ### What I Need Help With I would like the consultant to assess my current marketing ecosystem and create a clear strategy covering: * Positioning and audience alignment for the YouTube show * Show format, content pillars, and episode strategy * Search-led topics balanced with brand-building thought leadership * Calls to action within each episode * Lead-magnet strategy and email-capture pathways * YouTube descriptions, channel links, playlists, end screens, and other conversion opportunities * A repeatable weekly repurposing workflow * How each episode should become blog, newsletter, Instagram, and Facebook content * Which metrics should be measured beyond views and subscribers * When and how Meta ads or retargeting should be introduced * Recommendations for team roles, tools, workflow, and realistic weekly capacity ### Ideal Experience You have demonstrated experience with: * Launching or growing YouTube channels for coaches, consultants, educators, or personal brands * Building content funnels that generate email subscribers and qualified leads * Repurposing long-form video into a cohesive multichannel content ecosystem * YouTube SEO, packaging, titles, thumbnails, retention, and conversion * Lead magnets, landing pages, email nurture, and conversion tracking * Meta advertising or retargeting strategies connected to organic content * Creating strategies that a small business and lean team can realistically maintain This is primarily a strategy and consultation role rather than a full social media management position. ### Initial Deliverables For the initial engagement, I would like: 1. An audit of my existing brand, audience, offers, lead magnets, and platforms 2. A strategic consultation session 3. A written YouTube launch and conversion plan 4. A recommended content-repurposing workflow 5. A 90-day launch roadmap with priorities and measurable KPIs 6. A follow-up consultation to refine the plan and answer implementation questions Please include relevant examples, case studies, or measurable results from similar work. This is an initial fixed-price project, with the possibility of additional consultation, implementation support, or Meta advertising strategy in the future.