YouTube Organic Growth Strategist — 3 Podcast Channels

About us We're a fast-growing podcast network with three video-first shows on YouTube — a long-form interview show, a family/lifestyle show, and a barbershop culture show. We're relaunching two of them this quarter with recut episodes, and we need someone who can make organic actually work: packaging, retention, and a repeatable publishing system. What we need — Channel audit across all three channels — what's working, what's suppressed, what's leaving views on the table — Packaging: thumbnail concepts and title writing, with ongoing A/B split testing on every upload — Retention strategy: hook structure for the first 30 seconds, drop-off analysis, format recommendations we can hand to our editors — Shorts/clip strategy: identifying high-retention moments from long-form episodes, and a publishing cadence that feeds the long-form — Upload optimization: metadata, tags, chapters, captions, end screens, playlists, channel architecture — Monthly strategy: topic and title recommendations, competitive teardowns, what to double down on — Weekly reporting on CTR, AVD, retention curve, browse vs. suggested traffic, and subscriber source Success looks like — CTR lifting meaningfully on relaunched episodes vs. their season-one performance — Shows consistently hitting 100k+ views per episode — Suggested/browse traffic growing as a share of total views — the algorithm actually picking us up — A packaging system our team can run without you holding every step You should have — 3+ years growing YouTube channels for brands, creators, or media companies — Demonstrated experience with long-form/podcast content specifically — not just short-form or vlogs — Strong thumbnail and title instincts, with split-test data to back it up — Comfortable working directly with founders and moving fast