YouTube Shorts & Social Media Growth Strategist (Real Estate)

# YouTube Shorts & Social Media Growth Strategist (Real Estate) ## About Us I am planning to build one of the fastest-growing real estate brands focused on **new construction homes in Southern California**. My content should reach home buyers, investors, and people interested in real estate development. I publish primarily on: * YouTube Shorts * Instagram Reels * TikTok * Linkedin **Important:** I am NOT looking for a video editor. I personally film the videos, edit them, create graphics, fly drones, and publish the content. I'm looking for someone whose entire job is to make sure every video performs better than the last. If you're obsessed with why videos go viral and enjoy studying audience psychology, this may be the perfect position. # What You'll Do You will become the growth strategist behind the brand. Your responsibilities include: ### Content Strategy * Develop weekly and monthly content strategies * Create unique content ideas competitors are not making * Find emerging trends before they become saturated * Recommend series that increase returning viewers * Build long-term audience growth strategies ### Video Strategy Before each video: * Improve the hook * Improve storytelling * Improve pacing * Improve retention * Improve curiosity * Suggest visual ideas * Help structure videos to maximize watch time ### Analytics Review every published video and answer questions like: * Why did this video perform well? * Why did this one fail? * Where did viewers drop off? * Which hooks worked best? * Which topics should we repeat? * Which should we stop making? Every recommendation should be backed by data—not opinions. ### Research Constantly study: * Top-performing real estate creators * MrBeast * Alex Hormozi * Ryan Trahan * MagnatesMedia * Modern YouTube storytelling * Instagram Reels * TikTok trends * Audience psychology * Hook techniques * Retention strategies Bring new ideas every week. ### A/B Testing Help create experiments such as: * Different hooks * Different thumbnails * Different captions * Different CTAs * Different storytelling styles * Different video lengths * Different opening visuals The goal is continuous improvement. ### Brand Growth Help grow: * Followers * Views * Shares * Saves * Comments * Returning viewers * Qualified real estate leads # About Me I already create: * Drone footage * Walking tours * Community tours * Charts and data visualizations * Real estate market analysis * Development news * New home releases * Housing market trends I have no shortage of content. What I need is someone who can tell me: "This topic will outperform that one." "This hook is weak." "This story loses viewers." "This format should go viral." # Ideal Candidate You: * Love YouTube analytics * Understand audience psychology * Have experience growing channels * Can explain WHY something works * Think strategically * Stay current with trends * Are proactive * Speak fluent English * Are comfortable giving honest feedback You should care about results more than simply completing tasks. # Nice to Have Experience in: * Real estate * Finance * Business * Marketing * Personal branding * Viral content * YouTube automation * Creator economy # Success Metrics After working together, I expect improvements in: * Average watch time * Audience retention * CTR (when applicable) * Shares * Saves * Subscribers * Followers * Monthly views * Qualified buyer inquiries # To Apply Please answer ALL of the following: ### 1. What channels have you personally helped grow? Please include links. ### 2. Tell me about one video that went viral. Why do you believe it worked? ### 3. Choose one creator you admire. Explain exactly why their content performs so well. ### 4. If you watched one of my videos and thought it was terrible... Would you tell me? How? ### 5. What is the biggest mistake most creators make? ### 6. Imagine I post the exact same quality videos every week for six months but my views never improve. What would be the first three things you investigate? ### 7. Tell me about a time your strategy significantly increased views, watch time, or followers. Provide numbers if possible. ### 8. What analytics tools do you regularly use? Examples: * YouTube Analytics * VidIQ * TubeBuddy * Metricool * Google Trends * ChatGPT * Other AI tools ### 9. If hired, what would your first 30 days look like? ### 10. At the beginning of your proposal, include the words: **"Data beats opinions."** This lets me know you actually read the job posting. # This Is NOT the Right Job If... * You're primarily a video editor. * You simply schedule social media posts. * You only repurpose content. * You rely on generic social media advice. * You don't enjoy analyzing data. * You wait to be told what to do. # This IS the Right Job If... You constantly ask yourself: "Why did this video get 5 million views while another only got 5,000?" You enjoy finding those answers—and turning them into repeatable growth. I'm looking for a long-term partner who wants to build one of the biggest real estate content brands in California.