YouTube Thumbnail Designer / Thumbnail Specialist
Worldwide
We’re looking for a YouTube Thumbnail Designer / Thumbnail Specialist to create high-quality, attention-grabbing thumbnails for a growing physician, education, motivation, fitness, and lifestyle YouTube channel. The goal is simple: create thumbnails that increase click-through rate, stand out in the YouTube feed, and make viewers want to click immediately without looking overly clickbait or off-brand. Here is an example of the type of content on the channel: https://youtu.be/xxKFMTGTxUI What We’re Looking For We need someone who understands both design and YouTube psychology. Responsibilities will include: * Creating compelling YouTube thumbnails for long-form videos * Developing multiple thumbnail concepts for important uploads * Designing thumbnails that work well on both mobile and desktop * Choosing strong facial expressions, images, backgrounds, and text placement * Keeping thumbnail text short, bold, and easy to read * Understanding contrast, composition, curiosity, and emotional triggers * Reviewing competitors and successful creators for inspiration * Helping establish a recognizable thumbnail style across the channel * Revising thumbnails based on performance and feedback * Potentially redesigning thumbnails for older videos to improve CTR You can review the style and subject matter of the channel through this video: https://youtu.be/xxKFMTGTxUI Ideal Candidate You should have experience specifically designing YouTube thumbnails, not just general graphic design. We are especially interested in designers who understand thumbnails in the medical, education, self-improvement, fitness, business, motivational, or lifestyle niches. Your thumbnails should look professional but still create enough curiosity to compete with other videos in the YouTube recommendation feed. Example video: https://youtu.be/xxKFMTGTxUI When Applying Please include: 1. A portfolio of YouTube thumbnails you have designed 2. Examples of channels you have worked with 3. Any measurable improvements in CTR or views from your thumbnail work 4. Your turnaround time per thumbnail 5. Your rate per thumbnail or package rate 6. Whether you provide multiple concepts and revisions 7. A brief critique of the current thumbnail for this video: https://youtu.be/xxKFMTGTxUI Most importantly: please create or describe a sample thumbnail concept you would recommend for this video. This will help us determine whether your style fits the direction of the channel. We are looking for someone who can potentially become our long-term thumbnail designer as we continue publishing more YouTube content.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- ExpertExperience Level
$100.00
-
$500.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesWashington5:01 PM
- $40K total spent44 hires, 8 active
- 1,402 hours
- Mid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by