YouTube and Instagram Content Manager - Kids Cooking Channel

# YouTube & Instagram Content Manager — Kids Cooking Channel ## About the Channel We are looking for a creative, proactive, and experienced **YouTube & Instagram Content Manager** to help grow a fun and wholesome kids cooking channel featuring a young child who loves cooking and making food videos. The goal is to build a recognizable brand, grow our audience, increase views and engagement, and eventually develop the channel into a larger family-friendly content brand. Our content will include easy, fun recipes, cooking demonstrations, food challenges, and other age-appropriate cooking content. ## What You'll Be Responsible For ### YouTube * Manage and grow the YouTube channel * Upload and optimize videos and YouTube Shorts * Create compelling video titles, descriptions, tags, and hashtags * Research trending topics, recipes, keywords, and content ideas * Create/coordinate engaging thumbnails * Analyze YouTube Studio analytics and identify opportunities for growth * Improve click-through rate, watch time, retention, and subscriber growth * Develop a consistent YouTube content strategy * Repurpose longer videos into Shorts when appropriate * Stay current on YouTube trends and best practices ### Instagram * Manage and grow the Instagram account * Create and post Reels, carousels, Stories, and other engaging content * Repurpose YouTube content into Instagram-friendly short-form videos * Write engaging captions and calls-to-action * Research relevant hashtags and trends * Engage with comments and the community * Develop strategies to increase followers, views, shares, and engagement * Monitor Instagram analytics and adjust the strategy accordingly ## Content Strategy We want someone who can do more than simply post content. You should be able to look at the channel and say: **"Here's what I think we should create next, here's why it could perform well, and here's how we should package it."** You will help develop: * Weekly content ideas * Viral/scroll-stopping hooks * Recipe and video concepts * YouTube titles * Thumbnail concepts * Short-form video concepts * Content calendars * Growth experiments * Audience-building strategies ## Ideal Candidate You are a great fit if you: * Have proven experience growing YouTube and/or Instagram accounts * Understand short-form content and viral video strategies * Have experience with YouTube Shorts and Instagram Reels * Understand YouTube analytics and audience retention * Have experience with kids, family, food, cooking, lifestyle, or similar content * Have strong creative instincts * Understand what makes people stop scrolling * Can identify trends before they become oversaturated * Are comfortable using tools such as Canva, CapCut, Adobe Premiere, or similar platforms * Are organized and able to work independently * Can provide examples of social media accounts you have helped grow ## VERY IMPORTANT Please **do not apply if your strategy is simply "post consistently."** We are looking for someone who understands **content strategy + growth + analytics + creativity**. We want someone who can take a small channel and help us build it into something people recognize and want to follow. ## What We'd Like to See in Your Application Please include: 1. Examples of YouTube or Instagram accounts you have managed or grown 2. Your results — follower/subscriber growth, views, engagement, etc. 3. Examples of YouTube Shorts or Instagram Reels you've worked on 4. Your experience with kids/family/food content, if applicable 5. The tools you use for editing and content creation 6. A brief explanation of what you would do in the **first 30 days** to grow this channel 7. Your proposed monthly rate or hourly rate **Bonus:** If you have experience taking a brand-new account from 0 to a meaningful audience, tell us about it. ## Role * Part-time initially * Long-term opportunity for the right person * Remote * Flexible schedule * Must be proactive and comfortable bringing new ideas to the table We are looking for someone who wants to **grow with the channel**, not someone who simply wants to schedule posts. If you're passionate about YouTube, Instagram, short-form content, and building brands, we'd love to hear from you.