PR and Brand Engagement Specialist

Role summary We are looking for a PR and Brand Engagement Specialist to monitor and engage in real time across Reddit, X, and LinkedIn, and to proactively post original content through several profiles to build brand awareness. What you'll do Monitor Reddit, X, and LinkedIn daily for brand mentions, competitor mentions, and relevant unprompted discussions Draft and post genuine, non-promotional comments and replies Write and publish original posts across Reddit, X, and LinkedIn profiles (brand and/or aligned personal accounts) on a regular cadence to build organic reach and awareness, independent of reactive engagement Maintain and grow a small set of profiles used for posting and engagement, keeping voice and posting cadence consistent with each platform's norms Track sentiment and flag emerging threads worth a deeper response, a case study, or engineers involvement Identify high-intent conversations Report weekly on mention volume, original post performance, engagement, sentiment trends, and notable threads What you'll bring 2+ years in community management, social listening, or organic social for a B2B SaaS or tech brand Track record of building an audience or presence from a profile Comfortable writing in a technical/IT audience's own voice on Reddit specifically; understands what reads as a plant versus a real contributor Strong judgment on when to engage, when to post, when to stay quiet, and when to escalate Comfortable working from a documented brand voice and compliance claim guidelines (no certification overclaims, specific approved terminology)